Director of Voice & Community

McClatchy Media is redefining what it means to connect with audiences in a digital-first world. As our Director of Voice & Community, you'll own the strategy and execution of how our Always-On content sounds, feels, and engages across every platform. You'll set the tone for our brands, lead community engagement, and ensure every headline, caption, and hashtag is on point-while embracing the power of AI and automation to elevate our work and free up our teams to focus on what matters most: authentic connection and impact.

In this pivotal leadership role, you'll drive the publishing calendar, set and uphold copy standards, and oversee community development strategy-ensuring our content not only reaches but resonates with diverse audiences. You'll use data, audience signals, and AI-enabled tools to optimize packaging and engagement, always with a human touch and a can-do, experimental mindset. You'll lead and mentor the Manager, Voice & Community, and collaborate across teams to deliver a unified, trusted brand presence.

What you'll do:

• Own and coordinate the publishing calendar for Always-On content across brands and platforms
• Set and maintain standards for captions, copy, hashtags, and packaging to maximize engagement and brand consistency
• Lead community engagement and development strategy, ensuring authentic, responsive interaction across all platforms
• Leverage AI and automation to track trends, optimize performance, and inform strategy-while upholding journalistic integrity and brand voice
• Manage and mentor the Manager, Voice & Community, ensuring full-week coverage and consistent execution
• Report on key voice and community metrics, sharing actionable insights with leadership
• Collaborate with internal stakeholders to align strategy and execution, adapting quickly as platforms and audience behaviors evolve

Requirements:

• Bachelor's degree (B.A. or B.S.) from an accredited college or university preferred; or the equivalent education, experience, skills, and knowledge needed to perform the tasks and responsibilities of the position.
• 5+ years in social media strategy, community management, or brand voice leadership within media or entertainment.

Bring your expertise in brand voice, social media, and community management-plus a passion for learning, experimentation, and ethical AI use. If you thrive in a fast-paced, collaborative environment and are ready to shape the future of audience engagement, we want to hear from you.

The anticipated base salary range for this position is between 120k - 200k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.