Senior Marketing Manager (PR26108)
 TMEIC Corporation | |
 United States, Virginia, Roanoke | |
 Sep 25, 2026 | |
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General Role Description Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs). Role Accountabilities * Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels * Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units * Develop and recommend creative ideas related to Company branding activities and execute * Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations * Advise parent and group companies to ensure that all activities follow parent company branding objectives * Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence * Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities * Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites * Create and deliver newsletter articles for publication and distribution * Source and manage vendors to maintain optimal cost where feasible * Develop annual budget proposal for assigned business unit marketing activities * Execute and manage all company business unit promotional email campaigns * Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule * Prepare press releases for industry trade publications for assigned business unit * Promote a culture of marketing excellence through coaching and mentoring peers General Employee Accountabilities * Bring full effort to bear on tasks assigned by manager * Give manager best advice * Give earliest notice when work cannot be delivered as specified * Cooperate and collaborate with peers and interact cross-organizationally as specified by manager * Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment * Comply with all Company policies, practices, and procedures and all regulations and laws * Recommend viable improvements proactively * Ensure effective utilization of business tools and processes General Role Description Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs). Role Accountabilities * Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels * Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units * Develop and recommend creative ideas related to Company branding activities and execute * Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations * Advise parent and group companies to ensure that all activities follow parent company branding objectives * Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence * Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities * Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites * Create and deliver newsletter articles for publication and distribution * Source and manage vendors to maintain optimal cost where feasible * Develop annual budget proposal for assigned business unit marketing activities * Execute and manage all company business unit promotional email campaigns * Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule * Prepare press releases for industry trade publications for assigned business unit * Promote a culture of marketing excellence through coaching and mentoring peers General Employee Accountabilities * Bring full effort to bear on tasks assigned by manager * Give manager best advice * Give earliest notice when work cannot be delivered as specified * Cooperate and collaborate with peers and interact cross-organizationally as specified by manager * Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment * Comply with all Company policies, practices, and procedures and all regulations and laws * Recommend viable improvements proactively * Ensure effective utilization of business tools and processes Minimum Qualifications
Preferred Qualifications * 10 years' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries * Demonstrated experience working in a global organization * Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation Hiring Range: $140,165 - $164,900 Link to TMEIC Corporation Americas website https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted. EEO/AA/M/F/Vet/Disability Employer | |