Senior Content Marketing Strategist

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

The Content Strategist owns the integrity, consistency and performance of OpenText's messaging and content across the four-level messaging framework - Strategic Engagement, Executive Activation, Value Alignment and Solution Validation. The role makes sure the right message reaches the right audience, at the right level, in the right channel and format. It governs and orchestrates content; it does not produce it.

Messaging-framework governance. Own the integrity of the L1-L4 architecture, ensure each asset is tagged at the correct level - for example, that a low-level product capability isn't mis-tagged as L3 - and prevent drift, such as BUs rewriting the market narrative. Enforce that lower-level messaging attaches up into L1 to leverage it, rather than replicating it.

Cross-BU and cross-channel consistency. Hold the enterprise-wide view across all BUs, partners and the field, and eliminate replicated or conflicting messaging so the market hears one coherent narrative.

Content performance and insight. Track what content is and isn't used, and analyze what works by channel and why - separating a content or messaging problem from a misaligned call to action. Report findings up to leadership, including a view on why content is or isn't performing.

Quality assurance and standards. Set the quality bar for content and hold a guaranteed review and sign-off say before assets are published - covering messaging fit, correct tiering (L1-L4) and fitness for purpose. Production stays with PMM and specialist authors and technical accuracy stays with SMEs, but the role has a formal quality gate so the standard of content matches the performance it is accountable for.

Campaign journey mapping. Partner with campaign managers to map which level of content belongs at each stage, channel and format, accounting for buyers arriving well into their journey, and keep landing pages free of stage-irrelevant detail.

Discoverability (SEO and GEO). Ensure all web and public-facing assets have strong SEO and GEO (generative-engine optimization) findability, so OpenText content surfaces in search and AI-generated answers. Dedicated SEO specialists sit on another team but own execution, so coordinate closely with them and with web/digital on the on-site experience.

Content inventory and lifecycle. Maintain the recommended asset-type list (bill of materials) per product tier - across all tiers, not just tier one - monitor for staleness and prompt the owners (PMMs and industry strategists) to refresh, and govern where content lives and how it is accessed.

Leveraging AI. Apply AI to accelerate the role's work - for example, persona development and audience research, and to scale governance, inventory and performance analysis.

Tactical publishing and admin (to be confirmed). Blog publishing and content calendars. Not yet formally under this role's remit, to be confirmed; the intent is for product marketing leads to publish blogs directly.

• Reduction in duplicated or conflicting messaging across BUs - governance reviews completed, with issues logged and resolved.
• Share of assets correctly tiered to the framework level.
• Content performance reporting in place - usage, engagement and conversion by channel - with a regular readout to leadership.
• SEO and GEO targets set and tracked (organic and AI-answer visibility).
• Content inventory currency - share of tier-one assets up to date.
• Campaign journey maps delivered for priority campaigns.

ONE LAST THING

OpenText is more than just a corporation-it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Join us in our mission to drive positive change through privacy, technology, and collaboration. At OpenText, we don't just have a culture; we have character. Choose us because you want to be part of a company that embraces innovation and empowers its employees to make a difference.

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: $x - $x; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

California Residents: The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.

AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.