Marketing Strategy Manager

Marketing Strategy Manager

Overview

The Marketing Strategy Manager is a newly created player-coach role within OTC Industrial Technologies' Corporate Marketing team. This leader partners closely with business segment teams to translate their business objectives into focused, measurable marketing strategies and programs.

Leading a team of two Marketing Strategists while personally supporting high-priority segment initiatives, this role combines strategic direction, people leadership, and hands-on execution. Working across Sales, Business Development, Digital Commerce, Creative, and external partners, the Marketing Strategy Manager brings customer and market insight, strategic rigor, and strong execution to help each segment grow.

What You'll Do

• Lead, coach, and develop two Marketing Strategists; set clear priorities and build their strategic and commercial acumen.
• Partner with business segment leaders to understand growth goals, customer needs, market opportunities, and commercial priorities.
• Set the team's strategy, operating cadence, and capacity across assigned segments, ensuring consistent, high-quality marketing support.
• Personally lead strategic planning and high-impact initiatives for priority segments, serving as a hands-on advisor on complex opportunities.
• Develop segment-specific marketing strategies, annual plans, campaign roadmaps, and go-to-market recommendations that support business growth.
• Turn business priorities into clear value propositions, marketing briefs, audience definitions, messaging frameworks, and integrated campaign plans.
• Use voice-of-customer insights, market intelligence, competitive analysis, and performance data to identify opportunities and sharpen strategy.
• Coordinate cross-functionally-including digital, creative, content, communications, and marketing operations-to deliver integrated programs.
• Manage the annual events calendar and coordinate execution with business segment leaders.
• Support product launches, new-service introductions, customer initiatives, geographic expansion, and other strategic growth opportunities.
• Establish KPIs and dashboards, ensure alignment with OTC's brand and marketing standards, and build trusted segment-leadership relationships.

What You Need

• Bachelor's degree in marketing, business, communications, or a related field; equivalent experience will be considered.
• Five or more years of progressive marketing, brand, product marketing, commercial strategy, or go-to-market experience.
• At least two years of direct people leadership or demonstrated experience coaching and developing marketing talent.
• Experience supporting B2B, industrial, manufacturing, distribution, technical, or other complex commercial businesses preferred.
• Demonstrated ability to build marketing strategies that connect directly to business objectives and measurable results.
• Experience leading integrated marketing programs across digital, content, sales enablement, events, product marketing, and customer communications.
• Strong analytical and AI skills and comfort using market research, customer insights, campaign data, and business performance metrics to guide decisions.
• Excellent written, presentation, and interpersonal communication skills, with the ability to influence stakeholders at all levels.
• Highly organized project-management skills and a collaborative, accountable player-coach mindset with a bias toward action and continuous improvement.

Why Join OTC Industrial Technologies?

• Comprehensive Benefits: Our benefits package includes medical, dental, and vision care coverage, short-and long-term disability coverage, and life insurance. We also offer a wellness discount and a stipend for safety shoes and glasses.
• Financial Security: We provide a 401(k) savings plan with an employer match of 50% on the dollar up to 6%, robust referral bonuses, and relocation assistance.
• Work-Life Balance: Enjoy paid time off (PTO) and tuition assistance to support your career growth and personal life.
• Career Growth Opportunities: At OTC Industrial Technologies, we believe in investing in our employees' development. We offer various training programs and career advancement opportunities to help you reach your full potential.

Learn more about OTC here: About Us | OTC Industrial Technologies