VP of Product Marketing and Pricing Strategy

SimplePractice is a leading platform helping independent mental healthcare practitioners build, manage, and grow their private practices. We serve a large and expanding community of clinicians and practice owners with software that supports the essential workflows of running a modern practice, from client engagement and scheduling to billing, documentation, telehealth, payments, and growth.

As SimplePractice continues to scale, we are advancing a product-led growth strategy designed to deepen customer adoption, increase engagement, expand monetization opportunities, and deliver even greater value to practitioners and their clients. We are looking for a Vice President of Product Marketing & Pricing Strategy to help shape and lead this next phase of growth.

This is a highly strategic, cross-functional leadership role reporting to the Chief Marketing Officer. The VP will partner closely with the Chief Product Officer, Product leadership, Customer Success, Growth, Brand, Sales, Finance, Data, and Executive Leadership to define how SimplePractice brings products, packaging, pricing, and market strategies to life.

The Vice President of Product Marketing & Pricing Strategy will own the strategy and execution for product marketing, market research, pricing, packaging, and monetization across the full SimplePractice product portfolio.

This leader will play a central role in translating customer needs, market dynamics, competitive insights, product strategy, and business goals into compelling go-to-market strategies that drive adoption, engagement, retention, expansion, and revenue growth.

The ideal candidate is an experienced product marketing executive who has operated in a high-growth SMB-focused business, has deep pricing and monetization expertise, and knows how to work as a true strategic partner to Product. They will bring the rigor of a data-driven operator, the creativity of a strong market strategist, and the executive presence required to influence senior leaders across a scaled, high-performing business.

This role is especially important as SimplePractice continues to evolve its product-led growth motion, introduces new AI-enabled capabilities, and advances its pricing and packaging strategy to support long-term growth.

• Lead product marketing strategy across the SimplePractice portfolio, including positioning, messaging, customer segmentation, product launches, lifecycle GTM strategy, competitive intelligence, and adoption programs.
• Partner deeply with the Chief Product Officer and Product leadership to shape product strategy, roadmap priorities, market opportunities, customer needs, and commercialization plans.
• Build integrated go-to-market strategies that align Product, Marketing, Growth, Brand, Customer Success, Finance, Data, Sales, and Operations around clear customer and business outcomes.
• Develop compelling product narratives that communicate SimplePractice's value to private practice owners, clinicians, and the broader healthcare ecosystem.
• Establish a scalable product launch discipline, including launch tiering, readiness planning, enablement, measurement, and post-launch optimization.
• Drive measurable improvements in product adoption, engagement, retention, expansion, and monetization.

• Own SimplePractice's pricing, packaging, and monetization strategy in partnership with Product, Finance, Sales, Growth, Data, Customer Success, and Executive Leadership.
• Lead complex pricing initiatives from strategy through execution, including pricing research, packaging design, customer impact analysis, revenue modeling, internal readiness, market rollout, communication strategy, and performance measurement.
• Develop pricing strategies that balance customer value, competitive positioning, revenue growth, margin strength, and long-term monetization opportunity. In particular, create a clear roadmap for future pricing of AI products that drives adoption and maximizes revenue while also building trust and partnership with private practice owners and clinicians.
• Bring deep experience in SaaS pricing, willingness-to-pay research, value metrics, packaging architecture, and pricing change management.
• Create clear executive-level recommendations on pricing and packaging decisions grounded in data, customer insight, competitive context, and business strategy.

• Partner with Product and Executive Leadership to shape how AI-enabled products and capabilities are positioned, launched, adopted, and trusted by customers.
• Develop go-to-market strategies that make AI practical, understandable, and valuable for private practice owners and clinicians, while addressing the trust, privacy, and sensitivity required in healthcare-adjacent settings.

• Lead the market research function and ensure SimplePractice has a rigorous understanding of customers, prospects, competitors, category trends, buying behavior, and emerging opportunities.
• Develop research programs that inform segmentation, positioning, product strategy, pricing, messaging, brand strategy, and growth initiatives.
• Build a strong voice-of-customer discipline that captures the needs, motivations, anxieties, and workflows of independent mental health practitioners and work together with other sources of customer input to build a coherent narrative of customer needs.
• Synthesize research and data into actionable insights for Product, Marketing, Sales, Customer Success, and Executive Leadership.

• Lead, coach, and scale a high-performing team across product marketing, pricing strategy, and market research.
• Build a team culture defined by strategic rigor, strong execution, customer obsession, analytical depth, creativity, accountability, and cross-functional partnership.
• Bring strong AI fluency to the product marketing function, including how the team uses AI to improve productivity, insight generation, experimentation, and GTM execution.
• Serve as a key member of the go-to-market leadership team and contribute to broader company strategy, planning, and performance management.
• Operate effectively with senior executives and private equity stakeholders, influencing decisions with clarity, confidence, data, and sound judgment.

• 10+ years of product marketing experience, with significant leadership responsibility in a high-growth SaaS, technology, or platform business.
• Proven experience leading product marketing across a broad product portfolio in a product-led growth environment.
• Deep experience in pricing, packaging, monetization strategy, and complex pricing transformations.
• Demonstrated success launching major pricing changes, new packaging models, or monetization systems in-market.
• Experience serving SMB customers is strongly preferred.
• Healthcare, healthtech, wellness, fintech, payments, or other regulated or sensitive-category experience is a significant plus.
• Strong experience partnering directly with Product and Product leadership to shape product strategy, roadmap priorities, and go-to-market plans.
• Experience leading market research, customer insights, competitive intelligence, or voice-of-customer functions.
• Strong fluency in AI, including experience commercializing AI-enabled products and applying AI to improve team productivity and GTM execution.
• Experience operating in a scaled, profitable, private equity-backed, or highly metrics-driven business environment is highly valuable.
• Prior experience managing managers and building high-performing teams.

• Strategic product marketing leadership across positioning, messaging, segmentation, launches, lifecycle marketing, and portfolio strategy.
• Deep pricing and monetization expertise, including packaging strategy, value metrics, pricing research, revenue modeling, and pricing change execution.
• Strong analytical skills and the ability to translate data, research, and business metrics into clear strategic recommendations.
• Exceptional executive communication and influencing skills.
• Strong customer empathy, especially for SMB owners, practitioners, clinicians, or professionals managing complex day-to-day workflows.
• Ability to translate complex products and technical capabilities into clear, differentiated, customer-centered value propositions.
• High business acumen, including understanding of revenue growth, EBITDA, margin, LTV, CAC, churn, retention, expansion, and monetization dynamics.
• Strong cross-functional leadership across Product, Marketing, Growth, Customer Success, Finance, Analytics, Sales, Operations, and Executive Leadership.
• Thoughtful judgment when managing sensitive customer communications, pricing changes, AI messaging, and healthcare-adjacent product experiences.
• A leadership style that is strategic, creative, rigorous, collaborative, commercially minded, and deeply accountable for business outcomes.

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

Thank you for your interest in opportunities at SimplePractice LLC ("SimplePractice" or "us" or "we" or "our"). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to theSimplePractice California Job Applicant Privacy Notice.

For more information about our privacy practices, please contact us atprivacy@simplepractice.com.

SimplePractice has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team. We do not have any affiliation or connection to these situations and only post open roles on our official Careers page (simplepractice.com/careers) and reputable job boards like our official LinkedIn or Indeed pages.

All official SimplePractice recruitment emails will be sent from the domains @simplepractice.com, no-reply@greenhouse.io or noreply@linkedin.com email addresses.

Examples of fraudulent domains include careers-simplepractice.com, simplepractices.com, and simplepractice.careers.

Please note that SimplePractice will never ask candidates or new hires for money or payment of any kind at any stage of the recruitment or onboarding proces