New

Social Media Specialist

North Carolina State University

$ 35,880 - $ 96,560

life insurance, flexible benefit account, paid time off

United States, North Carolina, Raleigh

Jun 08, 2026

Job Posting Information

Posting Number	PG195050SP
Internal Recruitment	No
Working Title	Social Media Specialist
Anticipated Hiring Range	$47,000 - $50,000
Work Schedule	Monday-Friday, 8 a.m.-5 p.m. Some nights and weekends. Flexible work arrangement available
Job Location	Raleigh, NC
Department	University Communications
About the Department	North Carolina State University was founded in 1887 with the purpose of creating economic, societal and intellectual prosperity for the people of North Carolina. Today NC State is the largest university in North Carolina, with more than 37,000 high-performing students, 9,000 preeminent faculty and staff and 260,000 alumni. NC State is a research-extensive university known for its leadership in science, technology, engineering and mathematics. We're also at the forefront of teaching and research in agriculture, business, design, education, humanities and social sciences, natural resources, textiles and veterinary medicine. NC State is consistently named as one of the best values in higher education, and many of our programs are ranked at the top of their respective disciplines. We take a great deal of pride in our collaborative, supportive and collegial team culture. All staff are provided opportunities for training and professional development, with an eye to personalized career growth. University Communications and Marketing is NC State's dedicated communications agency. Our team provides leadership, strategy, services and support to advance the NC State brand and help the university achieve its core mission. We work to promote local, national and worldwide visibility for the university and its students, faculty and staff. The office is committed to informing the public and the university community about NC State's innovative, diverse learning environment, its world-leading scholarship and research, and its unswerving dedication to improving lives by finding practical solutions to real-world problems. Marketing Communications is responsible for all central university marketing and communication initiatives. This unit works with high-level university offices to develop effective communications and marketing strategies and thoughtful collateral to support university efforts as well as many of the 12 colleges on campus. As a sub-unit of University Communications, the unit is responsible for working to empower the brand of NC State through superior photography, video, design, web development, social media and interactive media in a for-fee/charge-back environment. The Wilson College of Textiles is committed to the full range of textiles education, research, innovation and service. No other university can match our facilities, faculty talent, industry connections or the STEM-based rigor of our academic programs. For more than 120 years, we've been an essential component of the state and national economies. We support textiles - a multibillion-dollar global industry - and everything that depends on textile technology, including air filters, artificial heart valves and wearable electronics. From sustainable fashion to protective gear for first responders, we cover it all.
Wolfpack Perks and Benefits	As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone. What we offer: Medical, Dental, and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance And so much more! Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community. Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.
Essential Job Duties	The social media specialist is a highly visible role responsible for developing and managing the organic and paid social media presence and reputation of the NC State Wilson College of Textiles. This position serves as the primary voice of the college across platforms like Facebook, Instagram and LinkedIn, producing original, high-quality content (e.g., including photography and video) that showcases the college's research, student life and alumni success. By leveraging digital storytelling and platform-specific best practices, the social media specialist enhances brand-building efforts and supports critical recruitment and alumni relations goals. In collaboration with departmental leadership and University Communications, the social media specialist develops and oversees the execution of strategic digital initiatives aligned with the university's brand platform. This role involves managing the full lifecycle of content, from conceptualization and multimedia production to community management and performance analysis. The social media specialist acts as a subject matter expert, providing strategic guidance to stakeholders while ensuring all digital footprints remain engaging, consistent and representative of the college's prestige. Primary responsibilities include: Lead the day-to-day management, content creation and community engagement for all official college social media channels. Conceptualize, film and edit social media-first video content and photography to drive strategic communication priorities. Plan, execute and optimize paid social media advertising campaigns to increase visibility with target audiences. Analyze performance data and trends to provide regular reporting, insights and strategic recommendations for content optimization. Manage the "pitch to publish" process for web stories, including interviewing subjects, drafting copy and building pages in WordPress. Lead the Wilson College social media intern team. This includes hiring the interns, establishing their work schedule, and assigning projects and ensuring their timely completion.
Other Responsibilities	Other duties as assigned.

Qualifications

Minimum Experience/Education	Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Qualifications	At least 2 years of marketing/communications experience in a professional setting managing social media accounts as the primary method of constituent engagement. Experience working within a fast-paced environment. 2+ years of experience producing multimedia content, including videos and graphics. 2+ years of experience writing stories for web and/or print. Experience using a content management system such as WordPress.
Required License or Certification	N/A
Valid NC Driver's License required	No
Commercial Driver's License Required?	No

Recruitment Dates and Special Instructions

Job Open Date	06/08/2026
Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.)	06/15/2026
Notice to Applicants	*Please note that the work history on your resume, must also be included in your application.*
Special Instructions	In addition to your application, please submit a resume, cover letter, contact information for at least 3 professional references, and links to your social media portfolio and/or examples of social media work (upload as "other document (1)"). Candidates must have an online portfolio to be considered.

Position Details

Position Number	00110238
Position Type	SHRA
Position Classification Band Title	Public Communication Specialist
Position Classification Band Level	Journey
Position Classification Salary Range	$ 35,880 - $ 96,560
Salary Grade Equivalency	NC13
Alternate Option	If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week)	1.0
Appointment	12 Month Recurring
Mandatory Designation - Adverse Weather	Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events	Non Mandatory - Emergency Event
Time Limited Position	No
Time-Limited Appointment Length (if applicable)
Department Id	081001 - University Communications
EEO	NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.