From drug discovery and development to analytical testing, Biotage supports the work that drives progress in life science and improves human health. With expertise in separation and purification technologies and versatile, intelligent workflow solutions, we help optimize processes for more than 5,000 customers worldwide.
Our mission is clear: to empower scientists to simplify and accelerate discovery and development.
We are seeking a Market Segment Manager for our Small Molecules & Peptides Drug Discovery team at Biotage. The Market Segment Manager is a key strategic role responsible for driving commercial growth across the small molecules, peptide synthesis, and purification markets. This position requires an innovative, metrics-driven marketer with deep experience in small molecule drug discovery workflows and peptide synthesis and purification technologies, paired with strong B2B marketing expertise.
This role is hybrid (3 days a week in office minimum) in Charlotte, NC.
The ideal candidate combines scientific fluency with commercial acumen, enabling them to understand customer decision-making, anticipate market shifts, and position Biotage competitively. You will lead regional marketing strategy, empower the sales organization, and execute high-impact campaigns that expand market penetration and accelerate revenue growth.
Key Responsibilities:
Market & Customer Insight
- Leverage extensive knowledge of small molecule drug discovery, peptide synthesis, and purification workflows to understand and quantify the scientific and operational drivers behind customer purchasing decisions.
- Conduct market research, competitive assessments, and Voice of Customer (VoC) initiatives to identify trends, unmet needs, and emerging opportunities.
- Evaluate customer perceptions and competitor technologies to inform strategic positioning and differentiation.
- Develop compelling unique selling propositions (USPs) and messaging frameworks tailored to pharma, biotech, CROs, and academic research environments.
Strategic Marketing Leadership
- Define and own regional marketing goals, KPIs, and performance metrics for the small molecules, peptides, and purification portfolio.
- Build and execute comprehensive regional marketing strategies that increase portfolio visibility, drive demand, and expand market penetration.
- Partner closely with product marketing, sales leadership, and global marketing teams to ensure alignment of strategy, messaging, and execution.
Campaign Development & Execution
- Design, deploy, and optimize metrics-based, multi-channel marketing campaigns to drive new customer acquisition, accelerate pipeline growth, and capture market share.
- Utilize data-driven insights to refine targeting, messaging, and channel mix for maximum commercial impact.
- Develop compelling content and collateral-including application notes, white papers, presentations, digital assets, and customer success stories-to support campaign objectives.
Sales Enablement & Commercial Support
- Equip the sales team with high-quality tools, training, and insights that enhance customer engagement and improve win rates.
- Develop regional go-to-market strategies for new product launches in collaboration with product marketing and global teams.
- Create sales enablement materials such as competitive battlecards, workflow positioning guides, value calculators, and objection-handling resources.
Cross-Functional Collaboration
- Partner with product management, R&D, and global marketing to ensure regional customer insights inform product roadmaps and priorities.
- Work with field application scientists and technical experts to ensure scientific accuracy and relevance in all marketing materials.
- Collaborate with regional sales teams to monitor performance, identify growth opportunities, and adjust strategies as needed.
Team Management & Leadership
- Lead, mentor, and develop a high-performing application team, fostering a culture of accountability, innovation, and continuous improvement.
- Provide clear direction, coaching, and performance feedback to support professional growth and ensure team objectives align with organizational priorities.
- Champion cross-team and cross-functional collaboration, knowledge sharing, and operational excellence across marketing, sales, and technical functions.
Application Roadmap Prioritization & Resource Assignment
- Drive short- and long-term application roadmap planning by integrating customer insights, market trends, and commercial priorities.
- Prioritize application development initiatives based on strategic impact, resource availability, and alignment with portfolio growth objectives.
- Allocate resources effectively across application development, content creation, and campaign execution to maximize commercial outcomes and accelerate time-to-market.
- Partner with product management and R&D to ensure roadmap decisions support innovation, differentiation, and sustain competitive advantage
Qualifications:
- Bachelor's degree in chemistry, Biochemistry, or a related scientific discipline; an MS or Ph.D. is strongly preferred.
- Deep experience and understanding of small molecule drug discovery, peptide synthesis, and purification markets, including customer workflows, pain points, and competitive technologies.
- 5+ years of B2B marketing experience in life sciences, drug discovery, analytical instrumentation, or closely related sectors.
- Proven ability to translate complex scientific concepts into compelling commercial messaging and value propositions.
- Hands-on experience with technologies used in medicinal chemistry, peptide synthesis, chromatography, or purification workflows, enabling credible engagement with technical audiences.
- Strong understanding of market needs and the ability to translate and prioritize applications related to those needs for the applications team.
- Demonstrated success developing and executing strategic, data-driven marketing plans and campaigns that deliver measurable results.
- Familiarity with CRM systems, marketing automation platforms, and digital analytics tools.
- Strong analytical, strategic thinking, and problem-solving skills with the ability to use metrics to guide decisions.
- Excellent communication, presentation, and cross-functional collaboration skills, with the ability to thrive in a fast-paced, highly technical commercial environment.
- Experience mentoring, coaching, and developing teams, including workload prioritization and resource allocation.
What Success Looks Like
- Strong, differentiated positioning of Biotage technologies in small molecule discovery and peptide markets.
- Increased market penetration and revenue growth across assigned product lines.
- High-performing campaigns that deliver measurable pipeline and lead-generation results.
- Effective sales enablement that improves customer engagement and win-rates.
- Strong cross-functional alignment and collaboration.
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Biotage
May 01, 2026