Sr. Program Manager, Energy Experience & Branding

Tesla is accelerating the world's transition to amazing abundance through Tesla Energy. As Sr. Program Manager, Tesla Energy Experience and Branding, you will own and scale global systems for factory tours, onboarding, engagement, and internal communications - driving sales velocity, reducing operational errors, and fostering excellence across 4+ energy manufacturing sites.

By owning and scaling these programs across Tesla's Energy Manufacturing, you will enable Sales and Business Development through customer-facing tours, drive execution readiness via effective first-touch onboarding in complex manufacturing environments and build a factory culture aligned to leadership tenets for safe, world-class, high-performing execution at scale. Ultimately, this turns first-touch moments into sustained alignment, reducing friction, accelerating understanding, and enabling consistent high standard execution across Energy Manufacturing.

• Architect and scale global programs across four pillars: Tours, Onboarding, Engagement, and Branding & Internal Communications - across Energy manufacturing sites to drive sales enablement, operational excellence, and cultural alignment
• Lead the Energy Customer Experience Programs by designing customized factory tours for customers, partners, and stakeholders that accelerate deal velocity and reinforce brand standards
• Design and scale global onboarding and product education systems to accelerate knowledge transfer for new hires, partners, and cross-functional teams across diverse roles and regions
• Drive global engagement and culture initiatives using the Cathedral Model, including recognition programs, milestone celebrations, and safety/quality enablement, with $1.5M+ cross-site budget oversight
• Build and operationalize a Leader Enablement Communications function - equipping Tesla Energy leaders with messaging frameworks, channel strategies, and change management playbooks to communicate with greater intention and impact; encompassing All Hands, QBRs, newsletters, and digital platforms to ensure consistent, high-impact information flow across Tesla Energy factory sites where no structured capability currently exists
• Define and standardize playbooks, curricula, and tools across all programs in collaboration with HR, EHS, Workplace, Sales, Business Development, Operations, and Site Leadership to tailor solutions for global sites and diverse audiences
• Drive continuous improvement by gathering insights, analyzing outcomes, and iterating strategies to enhance effectiveness, scalability, and world-class factory performance

• 7-10+ years of experience in program management, customer experience, operations, or related fields within high-growth tech, energy, or manufacturing sectors; proven track record scaling global programs (e.g., tours, onboarding, or engagement initiatives) with quantifiable outcomes
• Strong strategic and analytical skills, including architecting systems/playbooks, content creation, metrics tracking (e.g., ROI, engagement rates), and continuous improvement in fast-paced environments
• Exceptional ability to work cross-functionally and collaborate across organizations, partnering with teams like Sales, Operations, Engineering, Business Development, HR, Operations, Safety, and Site Leadership to align on goals and drive integrated solutions
• Executive presence for effective internal leadership (e.g., influencing stakeholders and presenting to executives without authority) and external customer interactions (e.g., during tours or partnerships), with superior communication skills for clear, impactful messaging
• Demonstrated creativity and innovation in program design, such as expanding engagement for safety/quality or optimizing comms channels, with adaptability to global/regional variations

• Bachelor's Degree in Business, Communications, Engineering, or related field, or equivalent experience

• Willingness to travel 20-30% to global sites (e.g., MFCA, MFTX, NV) and thrive in a dynamic, mission-driven culture focused on sustainable energy

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.