Marketing & Communications Specialist - FT - Days

Start the day excited to make a difference...end the day knowing you did. Come join our team.

Essential Functions & Responsibilities:

• Develops integrated marketing and communications (IMC) plans for leadership and assigned clients and service lines. IMC plans consider and address project and organizational strategies and goals, client needs, environmental factors, current trends, historical data, and available resources.
• Presents IMC plans for leadership and assigned clients and service lines.
• Executes IMC plans in coordination with clients, colleagues, vendors, and other stakeholders. Execution of IMC plans includes but is not limited to writing press releases, media pitches, digital and social media content, and internal communications; consulting vendors for resources and expertise; hosting in-person and virtual special events; engaging in community outreach; managing production of print materials and collateral; supervising the work of vendors and collaborating on execution.
• Monitors IMC plan performance and regularly report trending data for assigned clients and service lines. Work with leadership in measuring plan performance to support data-driven decisions and achieve optimal results.
• Collaborates with colleagues and clients throughout the health system and the community to facilitate communication and develop multimedia content for internal and external audiences.
• Writes, proofreads, and edits content, including but not limited to marketing materials, press releases, blogs, and social media posts.
• Assumes responsibility for personal and professional development while staying informed of changes in the industry and profession which impact marketing.
• This position sometimes requires off-hours and weekend shifts to work special events.

Qualifications:

• A Bachelor's degree in marketing, communications, business, or healthcare administration is required.
• A minimum of three (3) years of experience in a marketing-related position.
• Healthcare or advertising agency experience strongly preferred.
• Strong communication, writing, project management, and organizational skills.
• Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms.
• Knowledge and proficiency with project management software and/or databases strongly preferred.
• Knowledge of Microsoft Word, PowerPoint, and Excel is required. Knowledge of Microsoft SharePoint preferred.
• Exceptional customer service skills.
• Excellent verbal and written communication skills; proofreading and editing skills required.
• Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers.
• Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values.

As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

Physical Requirements: Constant (67-100% of workday) sitting and use of arms and hands; occasional (0-33% of workday) standing, walking, bending, squatting; ability to lift, push, and pull up to 10 lbs.; auditory and visual skills.

Mental Requirements: Possesses critical thinking and analytical skills. Ability to multi-task. Ability to communicate effectively and collaborate with a multi-disciplinary team.

Environmental Requirements and Exposure Hazards: Potential risk of exposure to chemicals.

"It is the policy of Mary Washington Healthcare to provide reasonable accommodations to qualified individuals with a disability who are applicants for employment or Associates."