Education/ K12 Segment Specific Knowledge / Menu Solution Selling / Relationship Building
- Demonstrates a working knowledge of USDA Child Nutrition Programs (NSLP, SBP, SFS, FFVP, CACFP) and how our products fit the programs.
- Cultivate existing and new relationships with Top 50 School Districts in the region, both current & new
- Ongoing training and development to stay on top of regulations / implementations / changes
- Business Analysis & Special Projects
Broker Management (K12 & Foodservice)
- Setting key objectives and goals utilizing the K12 broker workbook
- Management of K12 personnel within the assigned region of responsibility
- Managing K12 Distributor Target Objectives with analysis and reporting
- Utilizing market research and industry data via shared reporting tools to set & achieve objectives
- Maintaining industry contacts and relationships / networking / partnerships
- Support National Sales Manager with targeted list of key operator accounts for assigned territory (both commercial & non-commercial)
Cultivating Existing Customers / New Customers (K12 & Foodservice)
- Adding new stock keeping units (SKUs) to Menu / Ingredient Lists / Bids: Commodity & Commercial
- Creates compelling and customized presentations for targeted customers (Sales Enablement support)
- Cultivates strong relationships with key OPERATOR customers, both K12 and key contract targeted for BNMS product line (i.e. non-commercial - Premier)
Business Building / Managing Spending / Food Shows / Key Account & Distributor Participation
- Trade Marketing Programs - Cool School Cafe / Real Foodservice Rewards / Local Promotions
- Pricing - Bids / Commercial & Commodity
- K12 Broker & Customer Training / Workshops
- Food Show Participation - National / State / Local - some weekends mandatory
- Other State & Local Shows
Processing Orders from Existing Customers (Direct Ship K12 School Districts / Target Distributors) * Demand planning * Pricing * Ensuring Order Accuracy (Increasing Orders) Commercial/ Non-Commercial (all but K12) Sales Support * Assist the National Sales Manager in Oklahoma, New Mexico, and Texas. * Attend Distributor food shows and support Red Gold Brand and Private Label products. * Execute cuttings with "target" prospects and customers when applicable. * Support Red Gold key initiatives in the assigned territory. * Broker training and support in coordination with the Western RSM. * Work with the RSM to support profitable growth in the assigned territory. * Guide and support broker activity to meet their annual objectives. * Request Support if K12 objectives conflict with Foodservice; K12 prioritized in this role K12 Specific Details - This role is accomplished by collaborating with brokers and distributors to identify key school districts for program expansion and providing specific sales support including but not limited to: K12 Market Plans /Reviews (setting annual K12 objectives by market, creating and executing the plan), broker training, inside and outside sales training, customer presentations- including taste tests and competitive cuttings, coordinating and participating in food shows (including show recaps and follow up within 1 week of completion), analyzing & recommending bid pricing, contract negotiations, setting up new customers in the various systems, AFS/Tradepro Management, k12foodservice.com, internal reporting systems, prospect database management, development and management of existing database, and developing sales strategies that will drive new opportunities. * In addition, be prepared to advance your knowledge and experience through education, research, and innovative concepts: o Champion new products and line extensions resulting from customer input and analysis o Conduct industry research by obtaining pertinent business data and current trends research o Establish and maintain a trade/news/policy library for the K-12 segment and Commodity program o Research recent nutritional studies and guidelines for relevant information o Utilize industry support associations such as ACDA, SNA, and State Associations for educational opportunities and networking at the same time. o Pursue SNS certification if not already achieved. * Provide daily /weekly /monthly sales support for the segment, both internally and externally, including but not limited to both "assigned states/ markets," and other markets, when asked and as needed.
* Work closely with all special issues related to the Commodity Processing (C/P) program in accordance with the needs of Rebate Program /Processing, Direct Warehouses, Direct Ship Districts. Work closely with Bid Administrator to ensure all C/P states and programs are being managed on a timely basis. Ensure that all Rebate States are up to date and closed out by June 30 of current school year.
* Provide ongoing and timely sales support to the National Sales Manager, in order to support the sales activity required to build current customer base and initiate new sales in approved states. Complete all assigned activities on a timely basis and as requested. Manage a shared Outlook Calendar with prioritized Work in Process and Work Completed tasks. Work with manager to approve work plan and travel schedule at least 4 - 6 weeks in advance. Be prepared with written 4 month planning outlook.
* Work closely with Bid Administrator to ensure the timely maintenance of State approvals for the Commodity Program (C/P) and all other K12 Bids and RFPs, both commodity and commercial on a region basis, according to the individual requirements of each contract, including but not limited to submitting accurate pricing, new products, renewing contracts.
* Keeping abreast of new or revised national, state, and local policy affecting the Food Distribution Program(s) and bids/rfps in region should be reported on as well. In addition, maintain and update a Regional C/P Master List, this includes all relevant information about all C/P States (i.e. State DA Contact Info, a profile of how the program is administered in each state, including detailed and specific information on all purchasing cooperatives in the state). Evaluate and submit "new" profiles to determine Red Gold, LLC's eligibility to participate in new states in region
* Continually manage and improve the C/P program through the ongoing (weekly and monthly) monitoring of the k12foodservice.com website, by providing clear and concise reports with specific direction to brokers and program operators to achieve C/P objectives. Review K12 reports to monitor usage and track down usage issues and take appropriate action on a timely basis. Monitor inventories draw down and provide clear directions to brokers on any issues with deadlines for action. K12foodservice reporting should be provided to all brokers nationally; minimally, this is to be done on a bi -monthly basis (August, October, November, February, April, June) and more often as needed based on issues.
In addition, always be a resource for competitive intelligence. Selling season is generally July through June and one year ahead of shipping year; states decisions are made by April/May for the following school year. Success will be evaluated annually based on the achievement of commodity and commercial sales objectives for that School Year.
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Red Gold, Inc.
Mar 09, 2026