Senior Content Strategist, Global Enterprise Marketing

In the role of Senior Content Strategist for Global Enterprise Marketing, you will develop and guide the vision for customer-centered digital content that supports Adobe's enterprise campaigns. This position is essential in crafting how Adobe's message reaches and resonates worldwide. You will turn complex business priorities into compelling digital experiences that span channels and journey phases.

You will act as a strategic leader and practical expert, collaborating with various teams to develop content strategies that drive growth, increase engagement, and strengthen Adobe's brand in the enterprise market. You will promote innovation, establish new quality and efficiency standards, and make certain every asset is optimized for clear business results.

• Lead the development of global content strategies for enterprise campaigns, ensuring alignment with business objectives, audience insights, and Adobe's overarching narrative.
• Build and complete persona-driven content frameworks that deliver tailored experiences across digital touchpoints-web, social, video, interactive, and emerging formats.
• Collaborate cross-functionally with narrative, digital journeys, demand generation, web, product, communications, PR, agency, and events teams to build campaign messaging, architect content experiences, and activate coordinated plans that drive measurable impact.
• Write clear, actionable content briefs and partner with content operations teams to manage content production through both internal and external agency partners. Review and approve content as it moves through the workflow, ensuring timely delivery and adherence to quality standards.
• Foster creativity in content formats and storytelling through experimenting with fresh techniques (e.g., interactive experiences, AI-powered personalization, advanced video) and growing effective initiatives.
• Establish and enforce guidelines for content quality, governance, and measurement-ensuring every asset is on-brand, audience-centric, and performance-optimized.
• Continuously improve content workflows and processes to increase content velocity, scalability, and enable global re-use of assets.
• Leverage analytics and market intelligence to refine content strategies, inform creative direction, and demonstrate business impact.
• Mentor and influence cross-functional teams, encouraging a culture of creativity, accountability, and excellence in content operations.

• Extensive experience in digital content planning for enterprise-level marketing, with a proven history of managing high-impact campaigns and content programs.
• Outstanding writing skills, with proven capability to create engaging, audience-focused content for various B2B personas-including CMO, CIO, Marketing Decision Maker, Creative Decision Maker and Practitioners-across digital channels and journey stages.
• Proven capability to foster innovation in digital content-across formats, channels, and technologies.
• Advanced critical thinking, with the ability to synthesize complex business goals into actionable content plans.
• Advanced collaborator management and influence skills, including experience partnering with senior leaders and cross-functional teams.
• Strong analytical approach, with proficiency in content performance metrics, optimization, and reporting.
• Outstanding communication skills-able to encourage, persuade, and drive alignment at all levels.
• Self-starter mentality, with a bias for action and a passion for elevating the impact of enterprise marketing.

• Over 7 years of experience in digital content planning, corporate marketing, or similar areas.
• Experience managing worldwide campaigns and content projects for B2B audiences.
• Expertise in content innovation, digital storytelling, and new technologies.
• Proven ability to manage complex projects and deliver results in a fast-paced environment.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.