Global Content Operations Manager

The Role As our Content Operations Manager, you will be the "architect of efficiency" for our digital content ecosystem. Your mission is to bridge the gap between creative production and asset utilization. You will lead the onboarding of teams into our Orchestra workflow platform, ensure seamless connectivity with the Brand Asset Management (DAM) team, and act as the ultimate guardian of our naming conventions and metadata standards.

This is a pivotal role that ensures our brands can launch faster, stay organized, and maintain a consistent digital identity across all markets.

Key Responsibilities

1. Workflow Orchestration & Onboarding

• Lead the end-to-end onboarding of internal and external stakeholders into the Orchestra workflow environment.
• Design and optimize automated workflows to reduce manual friction between creative briefing and final asset delivery.
• Act as the primary point of contact for troubleshooting and process improvements within the Orchestra tool.

2. Brand Asset Connectivity & Integration

• Serve as the strategic bridge between the "work-in-progress" phase (Orchestra) and the "final storage" phase (Brand Asset Manager/DAM).
• Ensure that every asset produced follows a seamless "handshake" process, arriving in the DAM with all necessary rights, tags, and technical specs.
• Collaborate with the Brand Asset team to audit system performance and integration health.

3. Governance & Naming Conventions

• Establish and enforce a rigorous global naming convention framework to ensure 100% asset searchability.
• Manage the taxonomy and metadata structures, ensuring they evolve alongside our marketing needs.
• Conduct regular audits to ensure that the "naming-to-archiving" process is being followed by all global and local teams.

4. Change Management & Training

• Develop training materials and playbooks for new users.
• Champion a culture of "operational excellence" by demonstrating the value of organized data to creative and marketing teams.
• Stay ahead of industry trends in ContentOps and DAM technology to propose innovative solutions.

Technical & Professional Experience

• Experience: 5+ years in Marketing Operations, Digital Asset Management, or Project Management (Agencies or Multi-national corporations).
• Systems Knowledge: Proven experience with workflow tools (e.g., Orchestra, Workfront, Monday.com) and DAM systems (e.g., Adobe Experience Manager, Cloudinary, Widen).
• Data Literacy: Strong understanding of metadata, taxonomy, and file-naming structures.
• Stakeholder Management: Ability to navigate a complex, matrixed organization and influence cross-functional teams without direct authority.

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