Associate Director, Marketing Science (Portfolio)

Job Description

General Summary:

Vertex is seeking an Associate Director (AD) to join the Forecasting, Analytics and Insights team in the North America Commercial organization. The AD will be responsible for delivering commercial insights to inform strategic choices and commercialization decisions for launched and pipeline assets in disease areas such as hemoglobinopathies (e.g., sickle cell disease, beta thalassemia), cystic fibrosis, pain, and other serious diseases. The AD will partner with the US & Canada business units and the Global Commercial Brand teams, to maintain a clear understanding of the overall business and key questions for the programs, and will formulate and execute an insights plan (involving either primary market research and/or data analytics) to answer them.

Key Duties and Responsibilities:

• Function as a key thought partner to North America and Global Marketing leads and provide objective perspective and insight

• Evaluate the quality of available information and identify critical insights gaps

• Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology (primary or secondary market research, analytics)

• Design and execute the analysis plan:

  • Primary market research: Collaborate with cross-functional stakeholders to articulate research objectives, identify the appropriate approach & vendor to execute the study

  • Data analytics: Develop a data analysis plan using in-house or external data; conduct analysis or partner with advanced analytics colleagues on the team

• Interpret the findings, and integrate with other available information to present a cohesive point of view, and derive implications & actionable recommendations

• Act as the voice of the customer to answer outstanding questions, synthesize insights and learnings for leadership, and bring an objective point of view to internal initiatives, workshops, and brainstorms

• Maintain a current summary of all the insights supporting a disease area in the form of an Insights book

• Develop the situation analysis for the Brand Planning process

• Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan

Knowledge and Skills:

• Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects

• Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results

• Deep understanding of the biopharma commercialization process; experience with go-to-market approaches and launch planning

• Strong experience working with global brands and understanding insights from global markets

• Exceptional written and verbal communication skills - able to synthesize and distill complex information into a compelling narrative

• Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly

• Demonstrated experience as a trusted advisor and thought partner to stakeholders

• Comfortable with ambiguity; able to effectively structure problems and solution approaches

Education and Experience:

• Bachelor's Degree in relevant discipline required

• Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, or the equivalent combination of education and experience

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com