Associate Director, Consumer Media Strategy & Execution - US Kidney

Job Description

General Summary:

Associate Director, Consumer Media Strategy and Execution will lead the development and execution of comprehensive media strategies to enhance the digital presence and engagement plan as a critical part of the US Consumer Marketing team within the US Kidney Business Unit. This role will focus on designing the consumer media plan around a focused understanding of the patient journey with disciplined follow through and drive for optimizing patient experience. The ideal candidate will have a strong background in media planning, media buying, analytics measurement, as well as channel selection and optimization.

Key Duties and Responsibilities:

• Oversee media planning and media buying activities to ensure effective allocation of resources
• Spearhead mining of patient media consumption behaviors and insights that will deliver reach, drive impact, and eliminate waste
• Synchronize with Associate Director, Digital Marketing to engineer and track consumer ecosystem performance, aligned to business objectives
• Serve as the DRI for day to day media agency relationships, translating key business goals to actionable media objectives
• Define and oversee digital measurement frameworks, inform targeting, implement optimizations and strategies
• Select and optimize channels to maximize reach and engagement
• Collaborate with technology partners to integrate digital technologies and enhance marketing strategies, remain external facing to bring novel technology solutions to the team

Knowledge and Skills:

• Experience in Consumer Marketing
• Proven experience in media strategy development and execution
• Strong understanding of influencer strategies
• Excellent leadership and communication skills
• Proficiency in media planning and media buying
• Strong analytical skills with the ability to measure and optimize KPIs
• Experience in channel selection and optimization
• Ability to collaborate effectively with cross-functional teams and external partners

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com