Marketing Assistant/Specialist

Join a pioneering, industry-leading company that is transforming the way customers interact with innovative offerings! We're seeking a dynamic marketing professional to join our team, partnering with Aquent, to drive significant impact in our digital engagement strategies. In this pivotal role, you'll be at the forefront of shaping how we connect with our audience, directly influencing our growth and market presence through cutting-edge digital campaigns.

**About the Role**

This role is *on site* five days a week in Seattle, WA.

This is an exciting opportunity to make a tangible impact by enhancing our digital marketing efforts. You will play a crucial role in developing and executing strategies that boost customer engagement and achieve sales objectives. If you're passionate about leveraging data and creativity to drive results, and thrive in a fast-paced, innovative environment, this is the perfect challenge for you. Your contributions will directly influence how we reach and resonate with our customer base, shaping the future of our digital presence.

**Key Responsibilities**

• Grow and optimize the email channel to support product unit attainment goals.
• Drive the creation and implementation of innovative automated email programs.
• Build compelling email campaigns and execute traffic-driving efforts to support the sales of our offerings.
• Develop robust A/B and Multivariate Testing (MVT) programs to continuously optimize for sales and unit sell-through.
• Report on progress against goals and relevant email metrics to senior management, providing actionable insights.
• Assist in the development of the vision and strategy for the email and Customer Relationship Management (CRM) roadmap.
• Collaborate with a dedicated design team for creative asset production.
• Edit (XML, HTML) and publish content to our digital platforms via a Content Management System (CMS).

**What You'll Bring**

3+ years of experience designing and executing digital marketing campaigns, including email, on-device/mobile, and/or display.

Proven ability to write customer-facing copy that is on-brand, relevant, and tailored to the online customer.

Proficiency with Content Management Systems (CMS) and the ability to edit basic HTML and XML.

1+ years experience using SQL and similar queries to analyze data.

Must be comfortable with Excel and capable of manipulating data to perform both high-level and granular analysis, including familiarity with VLookups, Pivot tables, and other advanced functionalities.

Strong written and verbal communication skills, with proven experience in coordinating teams and communicating effectively to senior management.

BA/BS degree required.

Marketo Certified Expert is highly preferred.

2-4 years of experience with Email Marketing Campaigns.

2-4 years of experience in Digital Marketing.

**Bonus Points**

* Experience managing large-scale email marketing programs.

* Experience with A/B or multivariate testing beyond basic implementation.

* Experience with customer segmentation, profiling, and targeting strategies.

* Proficiency with analytics tools and web traffic reporting.

* Relentlessly high standards and exceptional attention to detail.

* Ability to conceptualize, scope, and execute projects to strict deadlines.

* A confident, self-motivated individual with a strong, demonstrable bias for action.

* Proven ability to deliver results and prioritize tasks effectively in a fast-moving, dynamic environment.

* 1-2 years of experience with Global Campaigns.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.