Digital Marketing Manager Share LinkedIn Twitter Facebook Google Email

If you're looking to join a team positioned to make a big impact in a
growing organization that supports a growth mindset and sees possibilities
rather than roadblocks. Gregory & Appel's Indianapolis marketing team could be the best
place for you!

The Digital Marketing Manager is pivotal in
driving the Company's revenue growth by supporting strategic marketing
initiatives aimed at attracting and retaining clients. This role requires
strategic thinking coupled with a tactical approach to designing and
implementing effective multi-channel marketing campaigns to generate leads,
grow our revenue pipeline, and enhance brand visibility.

This role reports directly to the EVP of Marketing and Proven Previous
experience in Demand Generation is required.

Ideal candidates will be innovative, constantly seeking to improve existing
strategies, a results-oriented thinker, a team player, and hold an unwavering
commitment to excellence that supports achievement of business objectives. If
this is you, please read on!

Key
Responsibilities

Campaign Management
& Execution

• Design
  and execute multi-channel marketing campaigns across email, events,
  webinars, paid media, partnerships, social media, and newsletters
• Monitor
  performance metrics and optimize campaigns to generate leads, nurture
  prospects, and drive conversions
• Own
  quarterly demand generation KPIs and marketing attribution goals

Content
Strategy & Creation

• Build
  content strategy tailored to buyer personas across the customer journey
• Research,
  write, and optimize content in all formats (case studies, whitepapers,
  blogs, videos)
• Develop
  deep understanding of Gregory & Appel's business lines to ensure
  content alignment with target audiences

Analytics
& Optimization

• Manage
  data entry, campaign tracking, and reporting in Salesforce and HubSpot
• Provide
  campaign-level analysis, insights, and recommendations for future
  optimization
• Use
  data-driven insights to refine content and improve KPIs and engagement
• Evaluate
  marketing technology stack for effectiveness

Events
& Webinars

• Organize
  and promote events/webinars as part of demand generation strategy
• Execute
  pre-event, live, and post-event activities to attract and convert leads

Collaboration
& Strategy

• Work
  cross-functionally to support marketing programs across company verticals
• Ensure
  consistent brand experience and messaging
• Stay
  current on industry trends, market insights, and competitive strategies
• Collaborate
  with internal teams to achieve campaign goals

Additional
Responsibilities

• Assist
  with other marketing projects and activities as needed

Work
Environment

• Hybrid
  schedule: 3 days in office per week (Tues, Wed, Thurs) Remote (Mon & Fri)

Required Experience Key
Skills and Qualifications:

• Bachelors
  degree in marketing, communications or a related field.
• 5-7
  years of experience in a demand generation or digital marketing role with
  a proven track record of driving growth.
• Superb
  written and verbal communication skills with an ability to craft
  compelling messages for different audiences.
• Ability
  to see the big picture of our marketing strategy.
• Ability
  to analyze and comprehend data trends and forecasting + digital
  performance metrics.
• Experience
  using Salesforce dashboards and reporting, and HubSpot.
• Proficient
  understanding of paid channels (PPC, social, display), including their
  role in funnel stages and contributions to KPIs.
• Creative
  mindset with the ability to generate new ideas and approaches to demand
  generation.
• Extensive
  experience with CRM and marketing automation platforms (HubSpot,
  Salesforce, etc.).
• Knowledge
  of Wordpress, SEO/SEM, Google Analytics, and social media marketing.
• A
  team-player mentality with a collaborative spirit to work with multiple
  teams across the organization, yet able to work autonomously.
• Extraordinary
  ability to project manage individual tasks and priorities, using team
  planning tool (Monday.com) to manage content and campaign planning.

Strong analytical skills,
with the ability to translate complex data into actionable insights and
strategies.