Product Marketing SR Manager - Prenatal

The Sr Product Marketing Manager, Prenatal will be the primary marketing leader and subject matter expert for Myriad's Prenatal portfolio. This SR Product Marketing Manager will create and execute strategic marketing plans for the Prenatal portfolio and business to enhance customer value and engagement, increase market competitiveness, and drive product line revenue growth. The Sr Product Marketing Manager will lead the launch marketing strategy, execution, optimization and ongoing marketing strategy for the FirstGene Multiple Prenatal Screen. This Product Marketer will own performance and product marketing strategy paired with Prenatal overall portfolio strategy, identifying and driving commercialization opportunities in partnership with product manager, R&D, sales, and downstream sales and marketing partners. This person will understand the target audiences and their pain points, then link the Myriad Prenatal unique value proposition and competitive differentiators to position us for growth. This person is responsible for using market insights and prioritizing commercialization and go-to market plans. This role reports to the Head of Product Marketing.

This role requires someone that can deeply understand the needs of our providers, patients, and internal stakeholders to deliver product marketing launch excellence and ongoing marketing strategy for the Prenatal portfolio. They will oversee all customer-facing assets for Prenatal products and will be expected to monitor effectiveness and drive ROI.

Key Responsibilities:

• Develop and maintain marketing strategy that aligns with business goals for the Prenatal portfolio, including product-level strategies and brand differentiation and portfolio synergy.

• Create and maintain content strategy to engage with key target HCP audiences (OB/GYN, Maternal Fetal Medicine, Fertility) to build brand awareness/drive messaging

• Prepare FirstGene for commercial launch
  • finalize the creative idea and create content strategy to engage key target audiences (OB/Gyn and other women's health HCPs)
  • develop all launch collateral for multiple downstream channels
  • establish launch success monitoring including tracking and assessing results, and ongoing optimization
• Partner with product team to develop long-term product roadmaps and collaborate with product eco-system (product, sales, sales enablement, clinical, regulatory, and others) to achieve business goals and drive results
• Collaborate across key stakeholders to enable holistic messaging, including upstream and downstream partners in R&D, Product, Regulatory, Medical, Sales, multi-channel marketers and digital, etc. to achieve shared business goals including revenue and KPIs
• Drive analytics and actions to inform product marketing strategy, including but not limited to:
  • Voice of Customer (VOC) through continuous engagement, event networking, KOL & thought leadership, focus groups and speaker programs, and field sales feedback
  • Persona and Audience research and insights through surveys, internal and external data research and analyses, and key stakeholder input

  • Market and Competitor analyses - develop deep understanding of product and service offerings of key competitors; convey differentiation through product marketing and sales content and strategy

• Partner with sales to define overarching targeting, launch roll out prioritization, and lead sales training on materials, sales content, and playbooks
• Lead agency teams to deliver on time and excellent toolkit.

Qualifications

• Bachelor's degree or equivalent experience in Marketing required
• 8+ years of marketing experience with 5+ years of clinical product marketing preferred

• Product Upstream Marketing for an HCP / patient-facing physician audience in biotech, medical device, or similar industry required

• Experience marketing and launching new products in Women's Health clinical area preferred

• Clinical knowledge or understanding of women's health and reproductive and prenatal screenings with marketing product launch in the WH therapeutic area preferred

• Must have experience

  • launching and supporting existing products

  • leading a product marketing team

  • owning and driving product and product portfolio marketing strategy and tactics

  • creating clinical marketing content

• Experience managing agency relationships, priorities, and budgets
• Experience working closely with internal and external customers
• Ability to collaborate across functions, especially sales and marketing peers

• Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment

• Clear and concise communication skills with high initiative and ability to think outside the box

• Ability to communicate effectively with leadership
• Ability to manage multiple projects with varying priority levels
• 10-20% travel anticipated

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Lifting Requirements - sedentary work or exerting up to 10 pounds of force occasionally. Physical Requirements - stationary positioning, moving, communicating, and observing. Use of equipment and tools that are necessary to perform essential functions of the job.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.