Global Product Marketing Director (B2B)

This is a direct hire, remote position in EST or CST and we are looking for Global experience in the B2B space.

Summary

The Global Director of Product Marketing is responsible for defining and scaling a comprehensive product marketing strategy across international markets. This role shapes how priority customer segments are understood, engaged, and supported through clear positioning and compelling value propositions. Leading a global team of product marketers, this leader ensures customer-led messaging consistency across multiple offerings while driving commercial alignment and execution.

Operating at the intersection of market insight, enablement, and strategic storytelling, the role establishes global standards, frameworks, and governance for product marketing excellence.

Key Responsibilities

Persona-Driven Strategy & Team Leadership

• Represent product marketing within senior marketing leadership, building and leading a high-performing team aligned to priority customer segments
• Define, evolve, and sustain a global approach to customer personas, ensuring deep understanding of customer needs, challenges, and decision drivers across regions and industries
• Guide the team in translating persona insights into scalable messaging frameworks and content strategies that support diverse products and services

Cross-Functional Partnership

• Serve as a strategic connector across Product, Sales, and Business Strategy, ensuring market insights inform product planning, go-to-market priorities, and investment decisions
• Partner with demand generation and marketing operations teams to embed persona-based messaging across campaigns, channels, and enablement platforms
• Develop and scale a global enablement model that equips commercial teams with clear messaging, competitive differentiation, and objection-handling guidance
• Act as a trusted advisor to senior business leaders, translating go-to-market strategy into actionable product marketing initiatives

Content & Sales Enablement

• Oversee the development of customer-focused product marketing and sales enablement assets, including messaging frameworks, competitive tools, pitch materials, and solution overviews.
• Collaborate with sales and operational leaders to establish structured feedback mechanisms and performance measures that ensure assets remain relevant and effective in evolving market conditions.
• Manage external partners and agencies to accelerate content creation and delivery when needed

Measurement & Continuous Improvement

• Define and track KPIs related to customer understanding, content effectiveness, and commercial readiness
• Leverage insights from campaign performance, sales feedback, and customer interactions to continuously optimize messaging and enablement strategies

Qualifications

• 8+ years of experience in B2B product marketing
• Demonstrated success launching and scaling offerings within complex, global organizations
• Strong expertise in positioning, competitive intelligence, and go-to-market execution
• Data-driven mindset with experience measuring product adoption, win/loss performance, and enablement impact
• Experience in regulated or compliance-driven industries is advantageous
• Fluency in English required; additional European languages are a plus

Core Competencies

• Ability to lead enterprise-scale product marketing initiatives that align customer personas across a broad portfolio of solutions and services.
• Proven strategic influence, capable of bringing executive-level clarity and alignment across marketing, sales, and business leadership.
• Track record of strengthening collaboration between Marketing and Sales to drive commercial readiness and measurable growth.

Success Measures

• Pipeline growth influenced by product marketing
• Lead volume, quality, and conversion performance

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The target hiring compensation range for this role is $160k - $180k. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.