New 
Product Marketing Manager - Industry & Ecosystem
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 30, 2025 | |
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OverviewWe are seeking a strategic and execution-focused Product Marketing Manager -Industry & Ecosystem to join the Industry Marketing team. This role will drive partner-led go-to-market (GTM) initiatives across our Industrial ecosystem, with a focus on scaling impact through collaboration with strategic Independent Software Vendors (ISVs)/Software Development Companies (SDCs), and selected Global System Integrators (GSIs).This individual is a strategic thinker with a bias for action, consistently driving initiatives forward with purpose and precision. They thrive in ambiguous environments, bringing clarity and direction where it's needed most. Known for their collaborative spirit, they foster inclusive teamwork and build cross-functional relationships. Their passion for industry innovation and partner success fuels their commitment to delivering impactful outcomes across the ecosystem.This role sits within the Industrial Marketing team and plays a pivotal role in positioning Microsoft as the trusted partner for frontier firms, those pushing the boundaries of innovation and operational excellence in manufacturing, mobility and energy segments. As Agentic AI transforms industries, this role will help key our key partner, especially ISVs/SDCs, understand the relevance of agents in their workflows and processes and accelerate their AI journey.As a Product Marketing Manager - Industry & Ecosystem, you will lead partner-led go-to-market (GTM) initiatives that connect Microsoft's product innovation with strategic partner capabilities, driving impact across our ecosystem. This includes shaping joint marketing plans, orchestrating campaign execution, and enabling co-sell motions with critical industry partners.As part of a high-impact team at the intersection of industry experience, product innovation, and audience insight, you'll define how Microsoft empowers partners to lead with agility and resilience, amplified by the transformative potential of agentic AI. From crafting compelling narratives to activating partner campaigns, you'll drive engagement with our most strategic customers and partners. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesStrategy & Insights: Build a deep understanding of the industrial partner ecosystem, including strategic ISVs, startups, and GSIs. Leverage partner performance data, solution adoption trends, and co-sell engagement signals to shape marketing strategy and investment priorities.Messaging & PositioningDevelop compelling narratives that communicate Microsoft's differentiated value in enabling resilient, intelligent, and sustainable operations through partner-led solutions. Tailor messaging to partner capabilities, industry-specific challenges, and transformation levers.Go-to-Market ExecutionCollaborate with integrated marketing, partner organizations, and field teams to launch joint partner campaigns and co-marketing initiatives that drive awareness, engagement, and pipeline growth. Identify where and how to activate partner-led GTM motions across priority industries and customer segments.Content DevelopmentLead the creation of partner-facing assets including solution plays, customer success stories, executive presentations, and thought leadership. Ensure content reflects partner value propositions and aligns with industry narratives.Field & Partner EnablementEquip field sellers and partner teams with messaging frameworks, pitch decks, and engagement tools that reflect the priorities of industry decision makers. Support partner onboarding and skilling with marketing resources tailored to their GTM needs. Partner Selection & Event ActivationLead partner selection and engagement for strategic industry moments, including Microsoft-hosted events, partner advisory councils, and first-party activations. Ensure partner representation aligns with business priorities and supports storytelling, customer engagement, and ecosystem growth.Performance MeasurementTrack campaign engagement across partner-led initiatives, including co-sell motions and marketing execution. Optimize based on partner performance metrics, seller feedback, and campaign ROI to ensure scalable impact.OtherEmbody our Culture and Values | |