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Market Research Manager IC3

Microsoft
United States, Washington, Redmond
Oct 30, 2025
OverviewMarketing Research Manager Do you want to learn how research systems power the world's biggest brands to new heights? Are you passionate about how market research data drives bold business decisions? The Research + Insights team at Microsoft is looking for a skilled researcher with proficient analytical and project management capabilities to collaborate on uncovering insights across key audiences and brand perceptions.Our team plays a critical role in shaping Microsoft's global brand strategy by turning data into actionable impact. We partner with core businesses to influence decisions that matter across audiences, products, and markets. About the TeamMicrosoft's Research and Insights team is among the most innovative in the industry. We ask tough questions and work together to find answers that have global reach and impact. Our professionals thrive on solving complex business challenges, influencing decision-makers, and developing future leaders in research and analytics all within an open, inclusive, and transparent culture. About the RoleAs a Marketing Research Manager, you will help tell holistic stories about Microsoft's brands and products. A key responsibility is leading the operations of our brand health tracking system and building frameworks for practical insight generation. These insights inform strategic decisions on brand activations, creative messaging, and media planning. You'll gain deep experience in quantitative and qualitative methods, creative research design, and transforming data into actionable narratives. The ideal candidate is naturally curious, understands market research fundamentals, excels at project management, and collaborates effectively across teams.
ResponsibilitiesManage operations of large-scale research systems, ensuring accuracy and efficiencyOversee budgets and timelines to deliver projects on schedule and within scopeLead vendor communications and negotiations to maintain strong partnershipsBuild and foster relationships with business partners across MicrosoftCollaborate effectively with internal and external teams to drive research initiativesSupport marketing strategies (messaging, positioning, audience insights) by leveraging existing data and leading new research studies using qualitative, quantitative, and mixed methodsContribute to all stages of research and communication, identifying business needs and addressing knowledge gaps with actionable insights.Drive innovation within Research + Insights to implement best-in-class solutions.Embody our Culture and Values
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