New 
Director of Marketing Analytics
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 28, 2025 | |
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OverviewThe Gaming Marketing & Sales organization (GMS) is at the core of the Microsoft Gaming division, consisting of a passionate team of marketers, sales professionals, and innovators who are committed to advancing storytelling, partner excellence, and marketing technology. GMS connects and engages with players and partners at scale across our diverse portfolio of experiences, games, and screens through a wide variety of marketing and sales channels. As a member of our team, you will be part of a multi-billion-dollar business, focused on delivering value throughout the entire player journey and collaborating with team members in over 20 markets. You will also be part of a culture that embraces a growth mindset, inspires excellence, and encourages teams to bring their best each day. GMS is the destination for experienced, collaborative, and passionate professionals seeking a rewarding career and the opportunity to work with some of the brightest minds in the gaming industry. If that appeals to you, it's an exciting time to join GMS.The Director of Marketing Analytics role is a critical part of the Digital Marketing and Media Team. Positioned between the convergence of Data, Analytics, and Business Strategy - you are the key lead on bringing things together to both drive alignment across the group, as well as influence and direct strategic change across the organization. The role reports to the Senior Director of Marketing Operations and Technology, and will partner with the other leaders to define and deliver an analytics and reporting strategy that uses our limited resources while maximizing the volume and impact of the reporting and insights we can generate. The ideal candidate has to be highly analytical and inquisitive by nature - and have a deep understanding not only of the data itself, but also of the business problems we're trying to solve for. They also need to be an excellent communicator, able to work across teams to drive complex topic consensus with competing needs and agendas, and then clearly communicate those outcomes to executive leaders across the company. If this sounds like a job you were made to excel in - go apply today! Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesData & InsightsAnalyze complex data sets and distill them into clear, actionable insights for stakeholders.Lead a team of 15 Managed Service Provider Analysts on the day to day to provide overall analytics and KPI support for the Digital Marketing and Media team. Build dashboards, reports, and visualizations that communicate results to technical and non-technical audiences.Create the best attribution and incrementality methodologies - driving cutting edge data analytics for marketing.Understand testing needs (A/B, multivariate) to continuously improve creative, targeting, and bidding strategies.Work with partners to develop AI applications for reporting agents, allowing on-demand reporting and insights for internal clients. Lead team MBR and QBR efforts, standardizing the template and KPIs across the team, and project managing the monthly cadence of data updates and aligning the overall analytics narratives. Paid Media Analytics Strategy & ExecutionWork with the media team partners to align and optimize campaign Analytics across Meta, Google (Search, Display, YouTube), TikTok, Snap, Programmatic Display, and Search Ads.Develop a full-funnel media analytics strategy aligned with business objectives and KPIs.Monitor performance in real-time and recommend data-driven adjustments to maximize ROI.Stakeholder Management Lead executive-level conversations to align strategy, performance, and trade-offs.Navigate a matrixed organization, collaborating cross-functionally with marketing, finance, analytics, and product teams.Present findings and recommendations with clarity and confidence. Leadership & Ownership Ownership over channel performance, proactively identifying risks, opportunities, and solutions. Web, Paid, email, In Product and Store, Game Pass. Model a positive, solutions-oriented attitude and help foster a culture of collaboration and continuous improvement.Embody our Culture and Values | |