Sr Marketing Operations Specialist

This position is designated as a hybrid role based out of our headquarters near Carlsbad, California. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION

PrAna is hiring a Senior Marketing Operations Specialist to lead the seasonal Go-To-Market planning process by managing timelines, coordinating cross-functional workflows, and ensuring clear communication across partner groups to meet critical deliverables.

HOWYOU'LLMAKE A DIFFERENCE

• Go-To-Market Planning: Oversee and manage the seasonal GTM timeline from First Look through launch, ensuring alignment across Brand and DTC teams.
• Calendar & Change Management: Own updates to the GTM calendar, communicate key date shifts, and coordinate internal and external workflows.
• Cross-Functional Coordination: Partner with Business Operations, Executive Assistants, and cross-functional operations partners to integrate GTM milestones into broader calendars and resolve scheduling conflicts.
• Meeting & Material Management: Schedule and facilitate key meetings (briefs, kickoffs, reviews), develop agendas, and distribute seasonal materials to stakeholders.
• Communication & Risk Mitigation: Act as a central liaison across Marketing, Creative, Merchandising, and external partners, identifying risks and driving timely solutions.
• Project Tools & Support: Maintain project platforms (e.g., Airtable, Jira), support calendar development, and assist Creative with invoicing needs.

YOU ARE

• A collaborative and organized professional with a passion for the apparel industry and experience navigating retail or consumer-facing environments.
• Skilled at coordinating timelines, managing multiple stakeholders, and driving progress across cross-functional teams through clear communication and influence.
• Comfortable using tools like Excel, PowerPoint, Airtable, and Jira to support planning, reporting, and workflow management.
• Proactive and solution-oriented, with the ability to balance competing priorities, troubleshoot challenges, and keep projects moving forward.

YOUHAVE

• 5+ years of experience in retail operations, ideally within the apparel industry, with a strong understanding of marketing, DTC and creative workflows.
• Experience working closely with creative and operational teams to drive progress, meet deadlines, and manage competing priorities with professionalism, diplomacy, and a solutions-oriented mindset.
• Proven ability to manage Go-To-Market timelines and cross-functional coordination, including experience influencing teams and negotiating workloads.
• Proficient in project management tools (e.g., Airtable, Jira) and in Excel, PowerPoint, and reporting to support campaign tracking and team alignment.
• Familiarity with photoshoot coordination and sample management, including inventory tracking and kit preparation.

#LI-DR1

#Hybrid
#prAna

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.