Sr. Marketing Manager, New Markets

Department: Marketing

Hybrid: 2 days a week in Somerset, NJ office

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.

Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions-such as marketing, digital transformation, and customer experience-fostering collaboration and driving best practices across its global teams.

As a proud member of this global organization, HearingLife leverages Demant's industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife's ability to fulfill its mission.

At HearingLife, we strive to fulfill Demant's mission of "Hearing is Our Passion" by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing.

This Team Member must uphold the HearingLife Core Values:

• We create trust
• We are team players
• We apply a can-do attitude
• We create innovative solutions

POSITION OVERVIEW

This position will be responsible for the strategy, execution, and optimization of marketing campaigns to launch our clinics and brand into new markets. Tasked with driving lead generation, you are expected to work strategically and tactically to optimize marketing acquisition activities to drive brand awareness, appointments and sales conversion. The ideal candidate is a performance-driven, full-funnel marketer with deep expertise in digital, advertising, direct mail, and event channels and a proven ability to build campaigns from the ground up. This role combines strategic planning, local market insights, and hands-on execution to drive awareness and customer acquisition.

KEY RESPONSIBILITIES

• Lead marketing acquisition strategy and execution for new clinics
• Build brand awareness via grassroots tactics (events, sponsorships, community outreach)
• Set overall campaign objectives and KPIs
• Partner with the Growth and Analytics teams and vendors to conduct local market research to understand customer demographics and competitive landscape
• Define Marketing entry priorities to ensure future growth and success
• Build customized Go To Market (GTM) plans tailored to each market
• Directly manage budget allocation and performance across channels
• Partner with Sales and channel managers on localized media plans and campaign execution
• Provide unified reporting and go forward recommendations
• Travel within the U.S. to ensure successful launches (approximately 15 percent)

Qualifications:

• Bachelor's Degree (Marketing, Communications, or related field)
• 8-10 years of marketing experience in a fast paced, dynamic environment

• Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations.
• Deep expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns
• Ability to assess scenarios, data, and markets to drive expansion
• Proven track record of launching new products or markets
• Project management and ability to coordinate with cross-functional teams

Must have skills:

• Above average written, verbal and presentation skills
• Go to Market Planning
• Attention to detail
• Budget planning, execution and tracking experience
• Change management mindset
• A process-improvement skillset and positive mindset
• Exceptional organizational, follow-up and time-management skills
• Strong analytical skills and ability to make go forward recommendations based on results
• Ability to coordinate with multiple teams and facilitate multiple project execution
• Strong interpersonal skills as well as adherence to company values/policies
• Proven track record of managing campaigns across channels
• Strong MS Office and analytical skills
• Excellent project management and leadership acumen

Nice to have:

• Familiarity with project management tools and reporting dashboards
• Working knowledge of content optimization
• Experience with Google Looker and AI marketing tools

Salary range for this role is 105-118k plus bonus.

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.