Marketing Specialist

Optimal Solutions & Technologies (OST, Inc.) is focused on excellence. We specialize in providing Management Consulting, Information Technology, and Research Development and Engineering services.

The fundamental distinction of the OST team is its business knowledge in both the public and private sectors. We serve the aerospace & transportation, association & nonprofit, defense, education, energy, financial, healthcare, and technology & telecommunications industries. OST is successful because we listen to our clients, we learn from our clients, and we know our clients.

Marketing Specialist

We are seeking a highly creative and results-driven Part-Time Marketing Specialist to join our team. This role is crucial for amplifying our brand presence, specifically within the GovTech sector. The ideal candidate is a skilled communicator, graphic designer, and marketing campaign strategist through LinkedIn, who is comfortable leveraging modern tools, including AI, to drive engagement.

Key Responsibilities

• Develop compelling and targeted marketing messages and content specifically tailored for GovTech firms and government audiences.
• Write clear, persuasive, and error-free marketing copy for a variety of mediums, including social media, email campaigns, and publication advertisements.
• Create professional and engaging marketing graphics (e.g., social media visuals, simple infographics, ad banners) to support marketing initiatives using industry-standard tools.
• Plan, implement, and monitor integrated marketing campaigns, with a strong focus on LinkedIn and relevant government and industry publications.
• Employ AI-based marketing tools (e.g., for content idea generation, efficiency, and basic analytics) to enhance productivity and campaign effectiveness.

Required Skills & Experience

• Proven experience in developing marketing materials and messaging for a B2B and B2G in the GovTech domain.
• Demonstrable skill in graphic creation and visual communication.
• Strong portfolio of successful copywriting and campaign execution.
• Familiarity with leveraging AI tools in a professional marketing environment.
• Expertise in managing and executing campaigns on platforms like LinkedIn.

Schedule & Compensation

• Time Commitment: Approximately 20 hours per week (part-time).
• Location: McLean Hybrid

This is a part-time position paying an hourly rate of $25/hr and has possible bonus potential based on merit and performance. To be considered for this position, please apply online with a resume.

OST is an equal-opportunity employer. Applicants are considered for positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other category protected by applicable federal, state, or local law.