Sr Marketing Manager - Credit Cards

Aquent, a premier talent solutions partner, is seeking a visionary leader to drive the strategic relaunch of a key customer loyalty financial product for our esteemed client, a leading global retailer known for its innovative approach to customer engagement and commitment to delivering exceptional experiences. This pivotal role offers the chance to make a monumental impact, shaping the future of customer engagement and loyalty programs. Your expertise will be instrumental in orchestrating a seamless, successful relaunch, ensuring every facet aligns with strategic goals and operational excellence. You'll be at the forefront of innovation, ensuring the program not only meets but exceeds expectations, delighting customers and driving significant business growth.

In this dynamic role, you will lead the charge on a high-profile initiative, overseeing all aspects of a critical customer loyalty financial product relaunch. You will be the central figure ensuring all project streams are synchronized, timelines are meticulously managed, and processes adhere to the highest standards of strategic alignment and operational efficiency. This is an opportunity to showcase your leadership, strategic thinking, and ability to navigate complex projects, directly contributing to the company's success and enhancing the customer experience.

Key Responsibilities:

• Lead and manage the end-to-end relaunch of the customer loyalty financial product program.
• Develop and maintain detailed project plans, including comprehensive timelines, critical milestones, and clear deliverables.
• Ensure all project streams are in sync and fully aligned with the overall project goals and strategic vision.
• Collaborate extensively with cross-functional teams, including marketing, finance, operations, and technology, to ensure seamless execution of the relaunch.
• Facilitate regular, productive meetings with all stakeholders to track progress, proactively address issues, and maintain consistent alignment.
• Identify potential risks and develop robust mitigation strategies to ensure the successful execution of the project.
• Monitor and manage project risks and issues continuously, escalating as necessary to senior leadership.
• Establish key performance indicators (KPIs) to effectively measure the success of the relaunch.
• Monitor and report on project performance, providing regular, insightful updates to senior leaders.
• Manage relationships with external vendors and partners critical to the customer loyalty financial product relaunch.
• Ensure that vendors consistently deliver on their commitments and meet all project requirements.
• Ensure that all aspects of the customer loyalty financial product relaunch comply with relevant regulations and industry standards.
• Work closely with legal and compliance teams to address any regulatory concerns and ensure adherence.

Must-Have Qualifications:

• Proven experience as a Senior Manager leading large-scale program relaunches, preferably within financial services or customer loyalty programs.
• Demonstrated expertise in end-to-end project management, including developing detailed project plans, managing timelines, and overseeing deliverables.
• Exceptional ability to coordinate and collaborate with diverse cross-functional teams (e.g., marketing, finance, operations, IT).
• Strong background in risk management, including identifying potential risks, developing mitigation strategies, and issue escalation.
• Experience establishing and tracking key performance indicators (KPIs) and reporting on project performance to senior leadership.
• Proficiency in vendor management, including relationship management and ensuring contractual obligations are met.
• Solid understanding of compliance and regulatory requirements relevant to financial products or customer loyalty programs.
• Excellent communication, negotiation, and interpersonal skills to effectively manage stakeholders and drive alignment.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.