Email Marketing Specialist - Morristown, NJ

At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.

The Email Marketing Specialist is part of a creative, fast-moving marketing team. This role is responsible for crafting and launching email campaigns that connect with customers and drive conversions. Individuals in this role will also analyze performance of email campaigns and make recommendations based on analytics.

• Partner and collaborate with internal teams including strategy, content and creative and external technology vendorsto deliver email marketing campaigns.
• Conduct quality assurance analysis of all email campaigns.
• Manage the delivery of messaging requests to customers and prospects.
• Troubleshoot and fix any problems that may occur during the generation, deployment, and delivery of emails.
• Analyze campaign performance metrics and recommend campaign improvements based on analytics.
• Proactively identify opportunities for email marketing growth and revenue generation.
• Keep up with the latest email best practices and marketing trends.

• Must be highly driven and passionate about marketing, analytics and continuous improvement of the customer experience.
• Working knowledge of Microsoft Office Suite, CSS, and HTML.
• Strong writing and proof-reading skills.
• Excellent organization and analytical skills.
• Strong communication skills and success interacting with senior-level executives.
• Excellent collaboration and partnership skills.
• Self-starter that can multi-task and flourish in a fast-paced environment.
• Familiar with email marketing platforms and tools. (Salesforce Marketing Cloud experience a plus).

• Bachelor's degree in marketing, communications, or a related discipline. Minimum of 1 year of hands-on experience working with email campaigns.

• Development experience in HTML, CSS and AmpScript to edit email template design and landing pages.
• Salesforce Marketing Cloud certification.

We provide a comprehensive and competitive total rewards package including base salary determined by factors such as the role, relevant experience, skill set, and geographical location. Eligible positions may also be eligible to receive commission-based compensation and/or discretionary incentive compensation, which may be awarded as cash or forfeitable equity, recognizing individual performance and contributions.

In addition to financial compensation, we offer a robust suite of benefits tailored to meet diverse employee needs based on eligibility criteria. These include comprehensive health care and insurance plans, retirement savings options, tuition and adoption reimbursement programs, paid time off, mental health support, and other valuable benefits programs. Further details regarding total compensation and benefits will be shared during the hiring process.