Supervisor, Web Content - San Diego

This is a benefited, full-time position located in San Diego. Must be local or willing to relocate. You will enjoy comprehensive benefits that cover health & wellness, career development, and retirement options among other benefits.

Why join Scripps Health?

At Scripps Health, your ambition is empowered and your abilities are appreciated:

• Nearly a quarter of our employees have been with Scripps Health for over 10 years.
• Scripps is a Great Place to Work Certified company for 2025.
• Scripps Health has been consistently ranked as a top employer for women, millennials, diversity, and as an overall workplace by various national publications.
• Becker's Healthcare ranked Scripps Health on its 2024 list of 150 top places to work in health care.
• We have transitional and professional development programs to create a learning environment that enables you to thrive in your specific field as well as in your overall career.
• Our specialties have been nationally recognized for quality in areas such as cardiovascular care, oncology, orthopedics, geriatrics, obstetrics and gynecology, and gastroenterology.

As a Supervisor, Web Content, you will:

• Play a key role in shaping the digital experience for millions of patients and families, ensuring our web platforms are optimized for discovery, usability, and conversion.
• Ensure that every page on our site is discoverable, conversion-friendly, and aligned with best-in-class digital standards.
• Lead the development, management, and optimization of web content across Scripps Health's digital platforms.
• Supervise, coach, and mentor a team of Web Content Specialists, ensuring the creation and maintenance of high-quality, engaging, and informative content that reflects Scripps Health's commitment to excellence in health care.
• Apply advanced technical SEO and AI-driven search optimization practices, including schema markup, site architecture, crawlability, and page performance optimization.
• Lead a structured conversion rate optimization (CRO) program from hypothesis design to A/B testing and implementation.
• Partner with design and development teams to enhance UX/UI for clarity, accessibility, and improved user journeys.
• Translate SEO and CRO insights into actionable recommendations that inform both content creation and technical implementation.
• Stay ahead of emerging search trends, including Google's AI Overviews and other AI-driven search features, adapting strategies to maximize visibility.

• Have a strong background in content strategy, SEO, and team leadership within the healthcare industry.

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Required Education/Experience/Specialized Skills:

• Bachelor's degree in Marketing, Communications, Journalism, Health Sciences, or a related field.

• 3-5 years of experience in web content management, preferably in the healthcare industry, including supervisory experience.

Preferred Education/Experience/Specialized Skills/Certification:

• Strong analytical skills including the understanding of SEO principles and best practices.
• Demonstrated experience with technical SEO (e.g., structured data, site performance, crawlability) and CRO/UX optimization
• Utilize digital performance metrics, usability testing, and search insights to inform and guide content strategy, ensuring high engagement and optimization across all web platforms.
• Excellent writing, editing, and proofreading skills, with a focus on health-related content.
• Proficiency with content management systems (CMS) and web performance measurement tools.
• Strong understanding of emerging search features such as Google's AI Overviews and their impact on content strategy.