New

US Student Engagement Marketing Manager

Adobe Inc.
United States, New York, New York
Sep 11, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe's Education Engagement Marketing team exists to drive the long-term use of Adobe's tools with students and universities. We develop and deliver Adobe's global engagement marketing plans, with a particular focus on Adobe Express and PDF Spaces. We're looking for a creative and trend-savvy marketer, who thrives on bringing ideas to life and making things happen! This role will be pivotal in driving monthly active usage (MAU) and brand affinity among US students through scalable campaigns and on-the-ground experiences. To succeed in this role, you'll need a deep understanding of campus life and student culture, a willingness to be present in person in these environments, impeccable attention to detail, and the ability to bring fresh, strategic ideas to the table. You'll be comfortable navigating fast-paced environments, collaborating across teams, and delivering work that's both bold and impactful. What you'll Do Campaign Strategy and Execution Drive the end-to-end development of student-focused engagement campaigns -from initial concept and creative direction to rollout and performance analysis -ensuring all initiatives resonate culturally, align with key moments in time, and put students at the centre. Shape and deliver compelling programs that connect with university students across the US, using a mix of channels and formats to build awareness and drive adoption of Adobe tools. Campus Experiential and Events Craft and deliver high-impact experiential activations at major campus moments that engage and encourage usage of Adobe tools in student life. Build relationships with student organizations and university partners to extend campaign reach and relevance. Cross-Functional Collaboration Work closely with global and local teams across product marketing, customer success, and strategic development to align messaging and priorities. Collaborate with internal team members and external partners to ensure smooth delivery and impact. Reporting and Insights Track and analyze performance across digital and physical channels. Provide regular reporting on critical metrics, insights, and opportunities for optimization. Budget Management Manage allocated budgets to improve impact and efficiency. Provide data-driven recommendations to support additional investment and strategic growth. Key Skills & Qualifications 8+ years of experience in integrated marketing, event execution, and digital campaigns to engage B2C and B2B2C audiences. Proven ability to deliver campaigns and activations that resonate with student audiences, either agency or client-side. Passionate about student culture and knows how to connect authentically with 18-24 year olds. Strong project management and communication skills, with the ability to build visual decks to support your ideas. Data-savvy and able to translate performance into actionable insights. Comfortable balancing multiple projects and working with diverse teams. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $110,800 -- $209,500 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.