VP, Account Director (Direct Marketing)

Mullen
$140,000-$185,000 USD
United States, Massachusetts, Boston
Oct 04, 2025
We are champions of positive dissatisfaction. Dissatisfied with the way it's always been, with handcuffs and limits and rules, with insights that aren't insightful, and with creative that doesn't make you feel. We believe dissatisfaction is the mother of reinvention. That's why our mascot is the octopus. It's the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. In a world where the most innovative brands grow faster than the competition, we are, pound for pound, the most effective agency in the world. Eleven years running. MullenLowe: Always Be a Challenger. Position Overview The VP, Account Director (Direct Marketing)will work closely with other account directors and all departments in the agency, including project management, media, production, brand planning and creative, to ensure we maintain the highest quality creative work. With direct client contact and reports, they will have the polished communication skills needed for a smooth, effective trust-based client-agency relationship. The successful candidate will have appreciable hands-on knowledge of, and practical experience in, the direct marketing discipline, contributing to campaign strategy based on client objectives, authoring creative briefs, managing audience(s) development (data acquisition, management, and processing), evaluating campaign response, and contributing to the print/production and direct mail processes. The successful candidate will be highly motivated, enthusiastic, detail-oriented, amicable, a strong collaborator with the ability to juggle multiple projects. Responsibilities include: TheVP,Account Director (Direct Marketing)* will implement best-in-class leadership, supporting the client relationship and team members to maximize potential: Helping drive the process for an integrated account, aligning and ensuring all disciplines are working together in support of the business. Aligning with client goals and acting as a strategic partner to exceed them. Strengthening and broadening relationships resulting in a deeper account footprint within the organization. Partnering with the finance and project management teams to ensure delivery and drive profitability. Contributing strategically with the ability to assemble proposals, data reports and thought leadership POVs. Duties, responsibilities, and activities of this position may change over time as needs dictate, or new ones may be assigned at any time with or without notice. Qualifications* 7+ years of account management experience, with an emphasis on integrated businesses, practical experience in managing relationships comprised of direct marketing deliverables as well as photo shoot experience. A solid knowledge of database operations and experience with data procurement, segmentation, quality assurance, and processing. Proven leadership skills and demonstrated ability to manage junior staff. Bachelor's degree preferred. Demonstrated ability to grow revenue organically within client relationships. Problem-solving, acumen, with a drive for continuous improvement. Autonomous, multitasking work style with impeccable organization skills Exceptional communication skills in both written and verbal form. A range of technical proficiency, at a minimum MS Office, Teams, and Keynote. Experience working in an advertising agency and/or direct marketing shop required. Experience supervising direct marketing projects and print production is required. *For this VP, Account Director position, the successful candidate must be a U.S. Citizen.* The salary range for this position is below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience and qualifications. Salary Range $140,000 — $185,000 USD The work is never perfect, so how could we ask that of our applicants? What wedoseek out at MullenLowe are original thinkers with a thing for unconventional ideas that solve tomorrow's big problems. Is that you? Check doubt at the door and apply for the roles that will excite and challenge you in new ways. EEOC Statement: At MullenLowe U.S., we believe openness is fundamental to creativity. We're open to different approaches, perspectives, and ways of thinking that come from working with people from diverse cultures, ethnicities, and sexual orientations, and we don't believe we can get to the best place creatively without them. We strongly encourage women; Black, Indigenous, and People of Color (BIPOC) individuals; LGBTQ+ individuals; people with disabilities; people of all ages and religion; members of ethnic minorities; foreign-born residents; and veterans to apply. We do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law. You must be eligible to work in the United States to be considered for this role. This job description is subject to change at any time. Work is regularly performed in a professional office environment and routinely uses standard office equipment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: disabilityaccommodations@mullenlowe.com - please include your location in the subject line of your email (BOS, NY, LA, WNS) MullenLowe is an EEO/AA M/F/Disability/Vet Employer. MullenLowe participates in E-Verify. https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf