Associate Director, Global Marketing Programs

Certara is a growing company that provides a dynamic and exciting place to work. Our purpose is to assist in accelerating the development of meaningful medicines that make an impact on our society and the people that need them most. Innovation and creativity are highly valued, and everyone is given the opportunity for training and continuous development. Our portfolio spans the discovery, preclinical, clinical and post-marketing phases of drug development, working with 1,200 commercial companies, 250 academic institutions, and numerous regulatory agencies.

Certara is a global leader in biosimulation, regulatory science, and advanced analytics-transforming drug development from discovery through commercialization. We are seeking a dynamic and results-driven Associate Director of Global Marketing Programs to drive the strategic execution of our flagship global event series, data-driven lead generation programs, and brand operations initiatives, all focused on generating revenue and expanding marketing influence across existing clients and new prospects.

As Associate Director, you will be responsible for increasing Certara's marketing impact on both current clients and new business opportunities. By managing the Global Certainty client event, overseeing digital advertising programs, and executing creative operations, you will create measurable brand awareness, implement compelling calls to action, and drive conversion to directly build sales pipeline. This role leverages technology, data, and actionable insights to constantly optimize all marketing programs, maximizing revenue and pipeline creation.

This position reports to the Senior Director of Marketing, Demand Generation, and requires close collaboration across the global marketing team to deliver high-impact, revenue-focused programs.

Global Certainty Event Series Management

• Lead the execution of Certara's flagship Global Certainty events in AMER and EMEA, meeting all deliverables on time and within budget while linking event engagement to opportunities.
• Build and nurture a unified global Certainty community, ensuring all event content aligns with the Certara brand and incorporates strategic calls to action to capture new client interest.
• Deliver an outstanding client experience with a goal of post-event NPS > 60.
• Maximize ROI by mapping event engagement to opportunity attribution and collaborating with Commercial teams for prompt, effective lead follow-up, directly impacting sales pipeline growth.
• Track registration, engagement, and conversion metrics; manage post-event surveys and create content repurposing strategies to generate further opportunities.
• Explore and oversee digital community/event platforms to extend influence and pipeline impact.

Digital Advertising Program Management

• Design and activate advertising strategies laser-focused on generating revenue growth and capturing sales-ready leads from new prospects and existing accounts.
• Manage budgets to optimize spend, consistently aiming to increase marketing-influenced pipeline and directly attributed revenue.
• Use analytics and insights to refine campaign targeting, messaging, and creative-maximizing conversion rates and shortening lead-to-opportunity timelines.
• Define, monitor, and report on KPIs that measure campaign effectiveness in driving sales and revenue.

Brand Operations

• Oversee all external creative services, managing projects via Asana, and sourcing top-tier partners to maximize creative quality and efficiency.
• Ensure all creative output-including brand, advertising, social, email, and sales assets-reinforces a unified Certara brand, features compelling calls to action, and is engineered for conversion.
• Continually optimize creative workflows to deliver timely, high-impact campaigns that enhance brand awareness and contribute to pipeline growth.

Cross-Functional Collaboration

• Partner with product and services marketing teams to synchronize messaging, ensuring that all materials reinforce pipeline and revenue objectives.
• Provide strategic input on campaign development, fostering innovative tactics that captivate and convert audiences.
• Support additional Certara global marketing initiatives with a relentless focus on building marketing-generated pipeline.

• • 5-7 years' experience in marketing, with a track record of influencing pipeline-ideally in the life sciences, healthcare, or pharmaceutical industries.
  • Proven success in global brand, event, and digital program management with metrics-driven impact.
  • Demonstrated expertise in designing, launching, and optimizing programs that measurably increase opportunities.
  • Excellent project management, copywriting, editing, and stakeholder management skills.
  • Budget management experience, with a focus on optimizing investments for pipeline.
  • Proficiency in HubSpot, Salesforce, and marketing analytics and automation platforms.
  • Strong analytical skills, able to interpret marketing data and rapidly adjust tactics for the highest commercial impact.
  • Excellent communication and collaboration skills across teams and time zones.

  Location: Remote or office-based options available; travel is required for major events.

  Join Certara and be part of a team that is shaping the future of drug development by delivering measurable business impact. Apply today to drive marketing programs that generate results!

Certara bases all employment-related decision on merit, taking into consideration qualifications, skills, achievement, and performance. We treat all applicants and employees without regard to personal characteristics such as race, color, ethnicity, religion, sex, sexual orientation, age, nationality, marital status, pregnancy, physical or mental condition, genetic information, military service, or other characteristic protected by law.