Job Summary: The Web Product Specialist II combines technical skills with product knowledge to publish and maintain content on the company website. This position works closely with marketing teams to ensure a positive user experience and drive product success. Essential Functions:
- Utilize a Content Management System (CMS) to coordinate and implement website page creation and editing, manage menus, setup forms and plugins, and use page builder tools
- Understand and improve the user experience (UX) and user interface (UI)
- Organize information for easy navigation
- Ensure consistent branding and messaging is applied and maintained
- Provide graphic design support for digital properties
- Gather data and analyze user trends to identify and develop effective marketing strategies, web analytics and metrics
- Identify, evaluate, and recommend updates to achieve effective UX
- Collaborate with internal resources to define project requirements and determine resources needed to produce technically current and graphically appealing projects
- Develop and maintain relationships with key internal stakeholders by utilizing consultative methods
- Ensure on-time production of web postings that involve a need for schedule flexibility
- Perform any other job duties as requested
Education and Experience:
- Bachelor's degree in business, marketing, public relations, journalism, communications, or related field or equivalent years of relevant work experience is required
- Minimum of three (3) years of experience in business, marketing, or communications is required
- Digital product marketing experience is preferred
Competencies, Knowledge and Skills:
- Advanced proficiency in web development technologies (HTML, CSS, etc.) and CMS platforms
- Advanced analytical, communication and problem-solving skills
- Ability to identify and resolve issues related to product development, marketing, and customer satisfaction
- Advanced written and verbal communication skills to effectively articulate product ideas and collaborate with teams
- Ability to work independently and within a team environment
- Ability to manage the pressure of tight deadlines and changing demands
- Advanced Interpersonal skills and professionalism
- Ability to develop, prioritize and accomplish goals
- Proficient in digital product development and project management
- Knowledge of website optimization techniques
- Ability to adapt to new technologies
- Graphic design skills (Photoshop InDesign, etc.)
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Teams, etc.)
Licensure and Certification:
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
Compensation Range: $53,400.00 - $85,600.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package. Compensation Type: Salary Competencies: - Create an Inclusive Environment - Cultivate Partnerships - Develop Self and Others - Drive Execution - Influence Others - Pursue Personal Excellence - Understand the Business This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds. #LI-RW1
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