Senior Campaign Engineer

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

At RAPP, we believe in the power of personalized experiences to drive meaningful engagement and growth. As a Salesforce Marketing Cloud Developer, you will play a crucial role in shaping the future of precision marketing, working with a team of passionate professionals dedicated to excellence and innovation. Join us and be part of a company that values empathy, diversity, and customer-centricity at its core.

This role focuses on audience management, handling production launches, monitoring deliverability, overseeing automated campaigns, and executing a process for proofing campaign variations prior to launch. The ideal candidate will possess experience with Salesforce Marketing Cloud in an agency environment or other professional services environment.

If you are a strategic thinker with a passion for leveraging Salesforce Marketing Cloud to create impactful marketing solutions, we would love to hear from you. Apply today and help us continue to lead the way in precision marketing.

YOUR RESPONSIBILITIES:

• Audience Development: Develop and manage audience segments using Salesforce Marketing Cloud tools, including Data Extensions, SQL queries and Journey entry/exit criteria. Ensure accurate and relevant audience targeting based on campaign objectives and customer data.
• Data Management: Manage data extensions, queries, A/B testing and Test/Control groups.
• Campaign Proofing: Develop and execute a process for delivering "proofs" of every campaign touch variation to internal (agency) and external (client) stakeholders. Follow agency best practices. Develop campaign test data and maintain proofing lists.
• Production Launches: Oversee deployment of marketing campaigns, ensuring timely and successful launches. Monitor campaign performance and troubleshoot any issues that arise during deployment.
• Deliverability: Manage Email Channel configuration (SPF, DKIM, DMARC). Ensure proper use of Sender Profiles (marketing or transactional). Manage Sender Reputation (consistent sending patterns, feedback from ISPs). Experience with a deliverability platform like Validity a plus.
• Triggered Sends: Set-up and manage triggered sends to automate real-time responses based on customer actions.
• Reporting: Generate campaign performance reports to monitor operations. Track key metrics, including open rates, click-through rates, and conversion rates, to measure campaign success.
• Collaboration: Work closely with internal teams (strategists, designers, account leads and project managers) to understand requirements, provide technical guidance, and ensure successful project delivery.

REQUIRED SKILLS:

• Salesforce Marketing Cloud: 3-5 years of experience in a similar role. Proven track record of successfully managing and launching marketing campaigns. Proficiency with Email Studio, Journey Builder, Automation Studio.
• Data Management: Proficiency managing and integrating data with data extensions.
• Project Management: Experience managing multiple tasks simultaneously and ensuring timely delivery.
• Communication Skills: Strong verbal and written communication skills, capable of conveying complex technical concepts to non-technical stakeholders.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visitwww.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $100,000 - $120,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.