Enterprise Marketing Sr. Associate

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.

The Enterprise Marketing Senior Associate plays a critical role in developing and executing strategic marketing initiatives that support RSM's growth. This role collaborates closely with the Industry Marketing Manager to create awareness, drive demand, and position RSM as a trusted advisor in the marketplace. The ideal candidate brings expertise in digital marketing, content creation, and event/association partnership management, along with a strong ability to build relationships with internal stakeholders and external partners. This individual works cross-functionally with Line of Business Marketing, Demand Generation Marketing, Market Development, and RSM's Centers of Excellence to align and execute go-to-market strategies that elevate the firm's brand and fuel business expansion. We would prefer this role be hybrid/close to an office to collaborate in-person with stakeholders as needed.

Essential Duties:

Works closely with the Enterprise Industry Marketing team, and key business leaders to develop and implement a marketing strategy to support the Financial Services Industry

• Understands the business and strategic priorities, including growth targets
• Embeds themselves within the business team as a member of their Marketing team
• Develops and secures buy-in for the marketing strategy (target audiences, value propositions, etc.) to support business growth goals
• Executes on in-depth go-to-market strategies that span across the entire Financial Services practice
• Collaborates with Tax, Audit and Consulting marketers to ensure alignment of marketing strategies across service lines and industry
• Collaborates with Industry Marketing Manager and Natural Work Team on industry web content, association events, marketing collateral, editorial pieces, and content for the Financial Services industry
• Works in partnership with the Industry Marketing Manager to interface with Demand Generation to provide inputs and guidance related to the translation of the marketing strategy to the demand program strategy
• Is accountable for key marketing metrics (pipeline, leads, etc.), as well as contributions to reporting processes
• Demonstrate advanced project management capabilities, critical thinking, and organizational excellence to drive cross-functional initiatives, ensure timely execution of deliverables, and maintain alignment with strategic objectives

Other

• Participates in all appropriate marketing learning and development to build skills and capabilities
• Participates, as appropriate, in cross-firm projects related to marketing and demand generation capability development and enhancements
• Engages with various members of the Lines of Business, Industry and Sales teams to help educate teams related to their business
• Other duties as assigned

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

• Bachelor's degree or equivalent experience required

TECHNICAL/SOFT SKILLS

• Strong written and verbal communication skills required
• Microsoft Word, Excel PowerPoint skills required
• Excellent project management, critical thinking, and organizational skills required
• Ability to learn new subject areas quickly required

EXPERIENCE

• 3-5 years of marketing/growth experience in B2B environment required
• Experience in working within the Financial Services industry is preferred
• Understanding of enterprise Industry marketing preferred

LEADERSHIP SKILLS

• Understanding of various marketing channels required
• Strong sense of ownership and determination to get things done required
• Highly collaborative and able to work within a team to achieve stated goals required
• Experience working in a complex, matrixed environment preferred

At RSM, we offer a competitive benefits and compensation package for all our people.We offer flexibility in your schedule, empowering you to balance life's demands, while also maintaining your ability to serve clients.Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership.RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at careers@rsmus.com.

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records in accordance with the requirements of applicable law, including but not limited to, the California Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the San Francisco Fair Chance Ordinance. For additional information regarding RSM's background check process, including information about job duties that necessitate the use of one or more types of background checks, click here.

At RSM, an employee's pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.