Graduate Student Intern Marketing/Communications (Hybrid - Troy, MI) - Health Alliance Plan

Department Duties/Responsibilities:

Reporting to the Marketing Manager of Commercial Strategy, the Marketing Coordinator Intern will assist the HAP commercial group line of business with varying degrees of support in sales and marketing communications campaigns and projects. The Marketing Coordinator Intern will participate in, be engaged with, and learn about sales & marketing projects that encompass member prospecting, acquisition, retention, and engagement having to do with various communications channels including sales collateral, slide decks, and website content. This internship position will assist with project coordination of communication and organization needs, as well as assist with various aspects of the management of various sales and marketing projects.

• Assist with the coordination and administrative aspects of sales and marketing projects.
• Work directly with members of the commercial group sales, account, and marketing teams as necessary.
• Participate in meetings and conference calls, upon request.
• Interface with the internal communications team and utilize the Workfront project management system. Projects assigned may include communications materials, web content, sales collateral, and/or social media content.
• Create documents as necessary in Microsoft Office 365 relating to various sales & marketing projects that support HAP business partners and programs.
• Learn about aspects of the commercial group health insurance business.