Integrated Marketing - Senior Marketing Manager

The AMSOIL Marketing team has a great opportunity for a Senior Marketing Manager for our Industrial segment of business. This is a great opportunity for a highly motivated marketing professional with proven experience in industrial markets, such as metalworking/metal stamping, foundries and steel, pulp and paper, and plastics manufacturing. In this high-impact role, you'll develop and execute marketing strategies that build awareness and drive growth in key markets through successful ad generation and nurturing campaigns for AMSOIL Industrial.

This is a remote, work-from-home position but may report to headquarters in Superior, WI on an as-needed basis.

Core Responsibilities:

Strategic Marketing Leadership

• Work with Director, Integrated Marketing to develop and implement the Industrial Integrated Marketing Strategy aligned with business objectives.
• Create and oversee Account-Based Marketing (ABM) plans to target key industrial markets.
• Manage and develop integrated content strategies including blog content, whitepapers, case studies, technical content, and sales enablement tools.
• Lead product and market launch campaigns, ensuring alignment across marketing, sales, and technical teams.

Content & Communication Strategy

• Oversee Lubrication Logics content: technical content strategy, blog creation, and development.
• Drive the creation of high-value content such as whitepapers, case studies, testimonials, and customer success stories.
• Lead development of the blog content calendar and editorial strategy to support SEO, thought leadership, and lead generation.

Tradeshow & Campaign Execution

• Manage overall tradeshow strategy, including attendance planning, booth booking, and individual show strategies.
• Support integrated marketing campaigns with strong storytelling and cross-channel execution.

Sales Enablement & Customer Journey

• Develop a sales enablement collateral strategy that aligns with buyer journey stages and industrial personas.
• Build and maintain a journey mapping strategy to improve conversion rates and customer experience.

Digital & Web

• Guide website content development to ensure technical accuracy, SEO optimization, and audience engagement.
• Assist with social media as needed.

Analytics & Budgeting

• Work with Director of Integrated Marketing to develop and maintain the industrial marketing budget, ensuring ROI-driven investments.
• Establish and monitor funnel attribution models to improve marketing efficiency and effectiveness.
• Collaborate with Sales to optimize lead generation and conversion strategy through data insights.

Team Leadership & Collaboration

• Lead a team of integrated industrial marketing team members, including direct and dotted-line reports.
• Collaborate cross-functionally with Sales, Technical, and Product teams to executive on strategy and deliver key projects and presentations.
• Collaborate with internal communications and graphics agencies to bring strategies to life through aligned messaging and visual execution.
• Provide mentorship and oversight to ensure team alignment with strategic goals.

Position Requirements:

• Bachelor's or Associate's degree in business, marketing or other related field or equivalent work experience
• 5-10 years of related marketing experience with a track record of successful marketing campaigns and team leadership
• Effective decision-making skills with a keen attention to detail
• Budget management experience
• Knowledge of marketing trends, best practices and resources
• Self-motivated person with flexibility to work in a fast-paced environment
• Ability to manage multiple competing projects and shifting priorities
• Strong verbal and written communication skills
• Strong presentation skills
• Working knowledge of Microsoft Office Word, Excel, PowerPoint and CRM
• Available and eligible to travel up to 10% of time by plane and/or car

Preferred Requirements:

• Bachelor's degree in Marketing
• Experience with Account Based Marketing concepts
• Experience working in B2B marketing landscape
• Experience in industrial markets - metalworking/metal stamping, foundry and steel mill and plastics
• Passion for and/or knowledge of lead generation processes and activities
• Experience planning and executing tradeshows

Other Details:

• Remote
• Salary

Benefits:

• Paid time off and paid holidays each year
• Employee bonus program
• 401(k) with company match
• Paid life, short-term disability, and long-term disability insurance
• Competitive health benefits
• Health savings account (HSA) and flexible spending account (FSA) options
• Affordable group dental, vision, critical illness, and accident insurance
• Employee discount on product