Director, Integrated Marketing Communications

Location: Atlanta preferred, remote option available within EST or CST time zone

At Molnlycke, we're on a mission to advance performance in healthcare. As a global leader in medical solutions, our products and services enhance the lives of patients and professionals in over 100 countries. We're growing fast-and we're looking for bold thinkers, expert storytellers, and modern marketers to grow with us.

We're seeking a Director, Integrated Marketing Communications with Medtech / Med Device Experience. This is a pivotal leadership role where you'll shape the voice of a trusted brand, develop and execute comprehensive, scalable marketing and communications strategies that elevate our brand and drive business growth. If you have a proven track record in integrated marketing, brand management, digital strategy, and team leadership, we want to hear from you!

What You'll Do:

• Lead the development of integrated marketing and communications strategies that align with company objectives, increase brand visibility, and drive customer engagement.
• Develop and gather data to monitor, track, and measure a customer acquisition strategy to ensure growth objectives are met across critical target segments.
• Oversee brand positioning, messaging, vision, and tone across all communications and marketing materials, ensuring consistency across all channels and touchpoints.
• Create and execute multi-channel marketing campaigns, including paid media, social, email, print, and events.
• Oversee marketing automation programs, including audience segmentation and testing.
• Collaborate with external vendors/contractors and key internal teams to align marketing and communications efforts with business goals, product launches, and organizational priorities.
• Develop and execute digital marketing strategies, including social media, SEO/SEM, email marketing, and content marketing.
• Guide the creation of compelling content across all platforms, ensuring that messaging resonates with key audiences and reflects the brand's voice and values.
• Define and track key performance indicators (KPIs) for all marketing and communications initiatives.
• Lead, mentor, and manage a high-performing team of marketing and communications professionals.
• Develop and manage marketing and communications budgets, ensuring the efficient allocation of resources and maximizing ROI for campaigns and initiatives.

What We're Looking for:

• Bachelor's degree in Marketing, Communications, Business, or related field. A Master's degree is a plus.
• 10+ years of experience in integrated healthcare marketing and communications, including at least 3-5 years in a leadership/team management role.
• Proven experience in developing and executing integrated campaigns across paid media, social, email, print, and experiential marketing channels.
• Strong understanding of brand development, audience segmentation, and customer journey mapping.
• Familiarity with marketing automation tools and CRM platforms, SalesForce and Marketing Cloud experience a plus.
• Expertise in digital marketing, including SEO/SEM, content marketing, and email and social media strategies.
• Exceptional communication, presentation, and storytelling skills.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Data-driven mindset with experience using analytics tools to measure performance and optimize strategies.
• Demonstrated ability to lead and inspire teams, with a focus on collaboration and innovation.
• Experience managing budgets and optimizing marketing spend for maximum impact.
• A player/coach mentality that makes you excited to roll up your sleeves to advance projects directly, while also managing high-performing teams.
• Work collaboratively across multiple business lines and matrixed organizations to help drive results.
• Align activities and resources around a clear understanding of customer needs and a desire to create the best customer experience.

Compensation & Benefits:

Offers of employment consider various factors, including experience, education, location, and role-specific requirements. Beyond competitive pay, Molnlycke Health Care offers comprehensive benefits and fosters a supportive, inclusive culture that prioritizes employee well-being and professional growth. Join us and experience a workplace where your contributions are valued and your career can thrive!

Our comprehensive benefits package is designed to support your health, financial well-being, and work-life harmony:

• Medical, dental and vision plans are available from your first day of employment, and provide extensive coverage through multiple options so you can find the right fit for you and your family.
• Financial benefits include a robust 401(k) plan with company match, profit sharing, tuition reimbursement, life insurance and both flexible spending accounts and health savings accounts.
• Molnlycke offers generous paid time off, paid parental leave, an Employee Assistance Program and lifestyle perks like discounted access to entertainment and travel.

Our approach to diversity and inclusion:

At Molnlycke, diversity is not just a vision, but our strength. We are dedicated to fostering an inclusive workplace that values and celebrates the power of diversity. At the heart of our commitment is the belief that diversity fuels innovation, creativity, and problem-solving. We invite you to be a part of a team where authenticity is embraced and every employee, regardless of background or any other traits, experiences a true sense of belonging. Your attitude, drive, enthusiasm, and eagerness to learn are just as important to us as the requirements for the role.

About Molnlycke:

Molnlycke is a world-leading medical products and solutions company that equips healthcare professionals to achieve the best patient, clinical and economic outcomes. Our business is organized into four business areas: Wound Care, Operating Room Solutions, Gloves, and Antiseptics. Customer centricity, sustainability, and digitalization are at the heart of everything we do.

Molnlycke employs around 8,400 people. The company headquarters are in Gothenburg, Sweden, and we operate in more than 100 countries worldwide. Since 2007, the company has been part of Investor AB, an engaged owner of high-quality, global companies which were founded by the Wallenberg family in 1916.