Director, Integrated Marketing Strategy & Communications

Join the Snack Revolution at Utz!

Director, Integrated Marketing Strategy & Communications

At Utz, we're not just making snacks-we're creating moments of joy. With over 100 years of heritage and a bold vision for the future, we're on a mission to become the fastest-growing pure-play U.S. snacking company of scale. Our iconic brands-Utz, Zapp's, Boulder Canyon, On the Border, and more-are loved by millions, and we're just getting started.

We're looking for a trailblazing marketing leader to drive the next wave of brand storytelling and consumer engagement. If you're a strategic thinker, creative powerhouse, and cross-functional collaborator who thrives in a fast-paced, purpose-driven environment-this is your moment.

**This is a hybrid position and can be based in Chicago, IL; Dallas, TX; or Hanover, PA, with travel required.

What You'll Do

The Director, Integrated Marketing Strategy & Communications is responsible for leading the strategy, development, and execution of holistic, cross-channel marketing campaigns that drive brand equity, consumer engagement, and business results. This role will align internal teams and external agencies to ensure consistency and clarity of message across paid, earned, owned, and shared channels.

• Develop and execute fully integrated marketing campaigns across digital, social, TV/OTT, PR, influencer, and experiential.
• Lead Integrated Marketing Communications planning across brand and agency partners, developing and implementing optimal timelines & templates.
• Partner with internal teams (Brand, Omnichannel Media, Insights, Sales, Innovation) to align messaging and launch plans.
• Translate brand strategy into compelling creative briefs and campaign plans that resonate with target audiences.
• Oversee the development of brand storytelling and creative content across platforms-from hero campaigns to evergreen assets.
• Own the brand messaging framework and ensure consistency across all internal and external communications; Ensure campaign messages are tailored by channel while staying true to core brand positioning and tone of voice.
• Partner with VP, Brand Leads & Media team to plan & allocate the Marketing Communications budget across media, influencers, agency fees, creative production and other tactics
• Manage estimates, invoicing and tracking across all partners to ensure on-time investment deployment and budget forecasting accuracy
• Own monthly and quarterly marketing budget reconciliation, accruals, and reporting in collaboration with finance and agency partners
• Lead and manage external agency partners including creative, media, PR & influencer.
• Work with agency partners on SOW development
• Establish clear KPIs and ensure flawless execution from strategy to deployment.
• Lead campaign measurement, reporting, and insights to inform continuous improvement.
• Champion new ways to connect with consumers through innovative formats, partnerships, and emerging platforms.
• Ensure alignment between marketing communications and the full consumer journey-both online and in-store.
• Manage a growing internal team responsible for organic social media, influencer, and content strategy across multiple brands.
• 10-15% travel required.

What You Bring

• Bachelor's degree in Marketing, Communications, or related field (MBA a plus)
• 8-10+ years of experience in integrated marketing, brand communications, or agency leadership (account and/or planning), ideally in CPG or food & beverage
• Proven track record of developing and launching multi-channel campaigns that drive result
• Understanding of brand & marketing strategy; ability to advise on marketing strategies to help solve brand and business challenges
• Strong creative instincts, exceptional storytelling skills, and experience managing high-performing creative and media agencies
• Solid understanding of media planning, digital content, influencer marketing, and PR strategy
• Successful management of complex, multi-agency / multi-brand budgets
• Excellent cross-functional leadership, communication, and project management skills

Salary: $125,000-150,000

Our benefit package includes medical, dental, and vision plans, life insurance, a 401(k) plan with bonus program, and an Employee Stock Purchase Program. This position will include 16 days of paid time off, 5 sick days, and 6 paid company holidays throughout the calendar year.

Why Utz?

We believe our people are our power. That's why we offer:

• Comprehensive benefits including medical, dental, vision, 401(k) with match, profit sharing, and stock purchase plans.
• A supportive, inclusive culture where your voice matters.
• Career growth opportunities in a company that's scaling fast and thinking big.

External Recruitment Process:

• Easy Application (5 mins): Introduce yourself and answer a few key questions to get started.
• Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
• Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.