Marketing Manager jdd
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![]() United States, Wisconsin, Waukesha | |
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Marketing Manager ajc Essential Duties and Responsibilities * Manage the creation of new marketing materials and updates to existing material, including sales materials, website, emails, advertisements, white papers, brochures, videos and newsletters. * Champion marketing campaigns and lead cross-functional teams (Product Management, Sales and Engineering) to develop marketing content, execute plans and analyze effectiveness. * Develop and execute comprehensive, multichannel marketing strategies for products and services through a variety of tactics, including websites, advertisements, trade shows, social media, etc. * Manage third party vendors to assign work and ensure material delivery within timelines and budget. * Develop and maintain brand standards and ensure all company materials adhere to brand guidelines. * Develop and manage annual advertising and editorial calendar. * Manage monthly department performance metrics. * Manage and maintain goal driven project schedules to meet all deadlines and budget constraints. * Develop and communicate plans, campaign results and project recommendations to Executive team. * Manage the department budget and determine allocations. * Develop and accomplish short and long-term objectives to fulfill multi-year company Vision and Mission. * Obtain, analyze and communicate information relevant to Angelus markets and competitors to assist in accurate identification of marketing opportunities and growth strategies. * Manage the logistics and execution of trade shows, conferences, and other industry events, including booth setup, promotional materials, and post-event reporting. * Collaboratively develop marketing strategies and campaigns with multiple international partners. * Full range of managerial responsibilities including but not limited to talent acquisition and retention, performance management, talent coaching and development. Establish, develop, and guide direct and indirect reports, ensuring an environment for rewarding personal opportunities while delivering strong business results. * Champion the Angelus Guiding Principles: Understand and exceed customer expectations for value; communicate openly, honestly, and professionally; make and meet commitments with urgency; do what's right even when you don't feel like doing it; safety and quality everywhere and always; continually improve ourselves and the business; maintain work / life balance; sustain a vibrant, collaborative workplace; win / win: Angelus and employees; execute with structure and discipline; seek mutual alignment and fit; assist individuals in reaching their potential/ambitions. An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Marginal Responsibilities * Occasionally support Corporate Communications and Public Relations activities * Perform other duties as assigned. Supervisory Requirements This position has direct management responsibility for individual contributors. Competencies * All Employees: Accountability, Ethics and Integrity, Learning Mindset, Communication * Stratical: (all leadership positions) Ability to think and participate strategically and drive results via personal hands-on tactical execution. * Sr. Level Employees: Teamwork and Collaboration, Emotional Intelligence, Problem Solving and Decision Making, Innovation, Influencing * Leadership: Managing Talent, Inclusive Leadership, Planning and Results Oriented, Business Acumen and Financial Literacy, Adaptability and Resilience Education, Knowledge, and Skills Requirements * Bachelor's degree in Marketing, Communications, Advertising or related discipline * Minimum four years of experience in a Marketing Manager function * Excellent analytical, communication, and presentation skills * Strong organization, prioritization, and project management skills * Demonstrated ability to lead cross functional teams (internal and external) * Proficiency with Google Analytics and web analysis tools * Capable of setting goals, creating metrics, and successfully executing plans to achieve goals * Experience in B2B manufacturing or aerospace environment * Technical writing expertise * Google Ads experience * Proficiency in WordPress * Search Engine Optimization (SEO) experience * Social media advertising experience * Project Management training and/or certification Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit; talk or hear; and use hands to handle, or touch objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Equipment Used This position requires daily use of standard office equipment including, but not limited to, computers, printers, and copiers. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is primarily performed in an office environment with limited exposure to recognized health hazards such as dust and noise. Other Considerations Location: This position is located that the company headquarters in Waukesha, Wisconsin. Travel Required: This position requires global travel to tradeshow and industry events (5% - 15%) EOE, including disability/veteran |