New

Principal Product Marketing, Advertising

Adobe Inc.
United States, California, San Francisco
Apr 21, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Advertisers face an increasingly complex and fragmented inventory and audience landscape. Coupled with the proliferation of devices and substantial amounts of data, media investment has become unwieldy and complex for brands. Adobe Advertising, as part of Adobe's suite of Experience Cloud products, helps businesses create and manage advertising campaigns across media channels. It features a demand-side platform (DSP), a search advertising solution (SSC), and a creative management platform. The DSP helps customers centralize their purchasing and optimization of digital advertising inventory across various channels and publishers, from display and video to CTV. The Search, Social, and Commerce platform allows customers to plan, measure, and optimize bid strategies across paid search, social, and commerce apps using AI. Adobe Advertising Creative reduces timelines by making creative changes in a single tag and sequencing creatives in a decision tree model. This Product Marketing Manager leads product and business strategy from a Product Marketing perspective. You will ensure what we are building and messaging drives pipeline, expands share of wallet in existing accounts, and grows new business to hit revenue targets. You will work closely with the rest of the Advertising PMM team to ensure product launches, messaging, and content address market problems and align to our positioning. What You'll Do Collaborate with the product management and marketing campaign team to develop product positioning and messaging that resonate with our target buyer personas Work cross-functionally with product management, program management, product operations, engineering, business operations, and other key teams to support product launches Train team members on problems we solve for our buyers and users, develop sales plays, and build external collateral to enable customers how and when to use the product Support industry and competitive analysis to refine our market position Collaborate with marketing teams to translate strategy into execution tactics Contribute to buyer personas and map positioning and marketing needs accordingly Evangelize the Advertising products through thought leadership in the market, including public speaking and by-line articles, in partnership with marketing and communications Be a leader within the Product Marketing team Prioritize and build innovation with other solutions in the Experience Cloud Experience Bachelor's Degree in Business/Economics/Communication/Math; MBA preferred 3+ years of experience in product management and/or marketing in AdTech or MarTech Proven excellence in writing and communication with an ability to simplify rather than complicate difficult or technical concepts Ability to focus on getting results while always keeping the strategy in mind. Both able to influence and willing to roll up sleeves to kickstart initiatives. Ability to build credibility with product teams sales teams and customers Record of showing longevity in initiatives over multiple years Tireless work ethic and true passion for the advertising space A human approach to technology and a strong command of technology that will garner respect of product management and engineering Able to assess broad market dynamics and zero in on the ones that will make the greatest impact Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.