Marketing Specialist

GENERAL SUMMARY:

Develops, executes and evaluates marketing and communication strategies to effectively meet the needs of Bryan Health. Coordinates marketing and communication efforts in designated service lines. Efforts may include traditional and digital platforms, graphic design, public relations strategies and relationship building with external and referral audiences.

PRINCIPAL JOB FUNCTIONS:

1. *Commits to the mission, vision, beliefs and consistently demonstrates our core values.

2. *Develops and implements plans to enhance marketing and communication strategies through public relations activities, traditional media, digital platforms, web site content and functionality, social media and other emerging technology areas.

3. *Effectively evaluates and includes all audiences relevant to service area, such as public, medical staff, referral sources, internal audience and others; develops effective messaging and strategies targeting to specific audiences.

4. *Strategizes and works with staff and physicians to identify marketing opportunities to build awareness and desire for services offered by Bryan Health.

5. *Produces a variety of video and social media content, as well as print collateral and other materials to execute communication plans. May include communication and strategies for patient education and follow-up.

6. *Guides production of podcasts, videos and other materials and avenues to promote Bryan Health services.

7. *Meets with assigned department leaders to identify objectives, develop strategies and implement tactics, including ROI metrics for annual marketing and communication plans.

8. *Coaches service lines on how to best use digital, traditional and outreach strategies to maximize impact.

9. *Identifies research needs and works with identified resources to obtain data to direct marketing efforts.

10. *Ensures brand integrity across all areas of involvement.

11. *Serves as a liaison with outside contractors, agency representatives and free-lance writers/designers.

12. *Participates in the planning and development of the department's goals and budget in sync with the Health System's strategic plan.

13. *Acts as a liaison with selected community groups, organizations and businesses to promote products/services of Bryan Health.

14. *Utilizes analytics to drive strategies, inform decisions and track results.

15. Explores development of website functionality, social media and mobile applications, and other emerging technologies.

16. Maintains professional growth and development through seminars, workshops, online learning and professional affiliations to keep abreast of latest trends in field of expertise.

17. Participates in meetings, committees and department projects as assigned.

18. Performs other related projects and duties as assigned.

(Essential Job functions are marked with an asterisk "*". Refer to the Job Description Guide for the definition of essential and non-essential job functions.) Attach Addendum for positions with slightly different roles or work-specific differences as needed.

EDUCATION AND EXPERIENCE:

Bachelor's degree in marketing, public relations or relevant health-related field required. Minimum of three (3) years' experience in associated marketing activities required.

OTHER CREDENTIALS / CERTIFICATIONS:

None

PHYSICAL REQUIREMENTS:

(Physical Requirements are based on federal criteria and assigned by Human Resources upon review of the Principal Job Functions.)

(DOT) - Characterized as sedentary work requiring exertion up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body.