Senior Analyst, Google Analytics

Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we're moving the future of transportation forward with our innovative, customer-focused solutions.

Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.

We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.

• Google Analytics Implementation: Lead the implementation and optimization of Google Analytics and Google Tag Manager across all digital touchpoints. Ensure accurate tracking and measurement of website traffic, conversions, and other key metrics.
• Data Analysis and Reporting: Perform in-depth analysis of digital marketing campaigns, user behavior, conversion funnels, and customer journeys to identify opportunities for optimization. Develop regular performance reports for marketing leadership.
• Campaign Performance Optimization: Collaborate with digital marketing teams to assess the effectiveness of campaigns, providing insights on performance, ROI, and optimization opportunities. Help implement A/B testing and other testing methodologies to improve results.
• Data Accuracy and Quality: Ensure the integrity, quality, and consistency of data across all analytics platforms. Troubleshoot tracking issues and resolve discrepancies between different data sources.
• Advanced Reporting & Dashboards: Create advanced reports, dashboards, and visualizations using Google Data Studio, Looker, or other BI tools to communicate insights to key stakeholders.
• Cross-Functional Collaboration: Work with marketing, product, and IT teams to ensure alignment between business objectives and data tracking. Support various teams with ad hoc data requests and strategic insights.
• Training & Mentorship: Provide training and mentorship to marketing teams on best practices for data analysis, reporting, and Google Analytics tools.

• Experience: 5+ years of experience in digital analytics, with a strong focus on Google Analytics and Google Tag Manager.
• Technical Skills: Expertise in Google Analytics, Google Tag Manager, Google Data Studio, and other analytics tools. Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI, Looker) is a plus.
• Business Acumen: Proven ability to analyze data and provide actionable insights that drive business decisions, especially in a customer-centric environment such as the car rental or travel industry.
• Problem-Solving: Strong analytical and troubleshooting skills. Able to identify data discrepancies and resolve complex issues quickly.
• Communication: Excellent communication skills, with the ability to explain complex data analysis and insights to non-technical stakeholders.
• Collaboration: Demonstrated experience working with cross-functional teams, particularly in marketing and IT.
• Education: Bachelor's degree in marketing, Business, Analytics, Computer Science, or a related field (master's degree is a plus).

• Paid time off
• 401K retirement plan with company matched contributions
• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages
• Contribute up to $260 as a tax free benefit for public transportation or parking expenses
• Employee discounts, including discounted prices on purchase of Avis / Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more

The fine print:

Avis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.