Director, Search Engine Optimization

We offer a hybrid, flexible environment for our Austin, TX office.

About Gartner Digital Markets:

Gartner Digital Markets (GDM) is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations-Capterra, GetApp, Software Advice, and UpCity-and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds-the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

About the role:

The Director, SEO will lead efforts to enhance organic traffic growth by partnering with product, engineering, and content teams to ensure that all Gartner Digital Markets brands, Capterra, Software Advice, GetApp and UpCity are optimized for organic growth. This leader will work with a global team to drive our overall SEO content strategy, including; establishing SEO testing best practices, monitoring changes in Google algorithms, conducting competitor analysis and analyzing the impact of content at scale.

What you will do:

The Director, SEO will be responsible for executing the SEO content strategy across a portfolio of buyer brands, a mix of content and media types, and a global network of .com and country level domains.

• Implement SEO strategies to increase traffic to buyer sites (Capterra, GetApp, Software Advice, UpCity) through on-page techniques to get exposure while building trust and authority for our content.
• Partner with Product & Engineering leaders on prioritizing and implementing SEO improvements to the front-end experience.
• Partner with Content leaders to deliver exceptional experiences across all brands.
• Monitor and analyze site performance and review tracking metrics to drive enhancements and provide solutions to increase search engine ranking.
• Research and evaluate new traffic trends and identify new optimization opportunities. Assess search outcomes related to sites or SEO campaigns.
• Develop an SEO testing strategy, including evaluating SEO testing tools and determining how to use them alongside traditional A/B experience testing tools.
• Lead a globally distributed team primarily based in Barcelona, Spain and Austin, TX, hiring and developing top talent.Manage a positive group dynamic to foster a collaborative and innovative work environment on and First Team behavior.
• Work alongside technical SEO and digital PR teams to deliver one cohesive strategy maximizing organic search reach.

What You Will Need:

• 10+ years of Sales and Marketing experience, with demonstrated expertise with SEO content strategy and using search data to inform your decisions.
• Expertise with SEO tools, such as Google Search Console, Google Analytics/Tag Manager, SEMRush, Ahrefs, OnCrawl, Screaming Frog, and more
• Knowledge and proven experience with international SEO
• BA in Business, Marketing or equivalent work experience, MBA degree preferred.
• Experience in strategic planning and execution, with proven ability to work collaboratively and drive solutions with both technical and non-technical teams.
• Extensive experience in strategy formulation, business planning and strategy execution
• Ability to synthesize complex ideas into simple, concise value statements and core messages to drive increased revenue and increased market awareness.
• Comprehensive understanding of competitive markets and how to build/maintain marketing strategies to reach target markets.
• Expertise to create and execute a strategic communications plan for various stakeholders / audiences.
• Strategic leadership skills; ability to craft and articulate a clear, consistent vision and implement effective operating plans
• Demonstrated ability to create quantitative based business analysis and develop clear business strategies.

Note: This job description is intended to provide a general overview of the position and does not include an exhaustive list of responsibilities and qualifications.

What you will get:

• Competitive compensation.
• Limitless growth and learning opportunities.
• Ongoing mentorship and apprenticeship; Leadership courses, development programs, technical courses, certification opportunities and more!
• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.
• A chance to make an impact - your work will contribute directly to our strategy.

• A hybrid work environment-enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

• 20+ PTO days plus holidays and floating holidays in your first year.
• Extensive medical, dental insurance and vision plan.
• 401K with corporate match, immediate vesting.
• Health-and-wellness-related allowance programs.
• Parental leave.
• Tuition reimbursement.
• Employee Stock Purchase Plan.
• Employee Assistance Program.
• Gartner Gives Charity Match.
  And much more!

#LI-RG2

#LI-Hybrid

#LI-Technology

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com.

By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.

Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy

For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.