Digital Marketing Strategist

We have the great privilege of helping patients and families re-build their lives. It's extraordinarily meaningful work and the reason we greet the day with optimism and anticipation. When patients "Ask for Mary," they experience a culture that has been sculpted for more than a century. Our hallmark is to carefully listen to patients and innovatively serve them. This is true of every employee, from support staff and leadership, to clinicians and care providers.

Mary Free Bed is a not-for-profit, nationally accredited rehabilitation hospital serving thousands of children and adults each year through inpatient, outpatient, sub-acute rehabilitation, orthotics and prosthetics and home and community programs. With the most comprehensive rehabilitation services in Michigan and an exclusive focus on rehabilitation, Mary Free Bed physicians, nurses and therapists help our patients achieve outstanding clinical outcomes.The growing Mary Free Bed Network provides patients throughout the state with access to our unique standard of care

Mission Statement

Restoring hope and freedom through rehabilitation.

Employment Value Proposition

At Mary Free Bed, we take pride in our values-based culture:

• Diversity, Equity, and Inclusion. Our Commitment to providing an inclusive environment for patients, families, staff, and community, through embracing Diversity, Equity, and Inclusion T.O.G.E.T.H.E.R.
• Focus on Patient Care. A selfless drive to serve and heal connects all MFB employees.
• Clinical Variety and Challenge. An inter-disciplinary approach and a top team of professionals create ever-changing opportunities and activities.
• Family Culture. We offer the stability of a large organization while nurturing the family/team atmosphere of a small organization.
• Trust in Each Other. Each employee knows that co-workers can be trusted to make the right decision for our family, patients, staff, and community.
• A Proud Tradition. Years of dedicated, quality service to our patients and community have yielded a reputation that fills our employees with pride.

SummaryMary Free Bed Rehabilitation Hospital seeks a Digital Marketing Strategist to support our organization's digital marketing programs. The digital marketing strategist will own the strategy and execution of our digital channels (website, email, social, digital advertising, SEO & SEM). Responsibilities include proactively creating content, managing content sharing/distribution, tracking and reporting, optimizing website for SEO and managing general digital marketing activities.

This team member creates, coordinates and executes digital project-based initiatives that support the organizational goals and strategies to serve more patients. A major goal is to increase awareness of our rehabilitation services and outcomes among the clinical community and public with engaging and innovative digital marketing.

The Digital Marketing Strategist has the freedom to suggest and experiment with additional channels as the landscape evolves. This role is based in the Grand Rapids campus hospital.

Essential Job Responsibilities

• Strategizes, plans, creates and executes marketing initiatives across all digital channels
• Owns content sharing and continuity across all digital channels
• Responsible for SEO efforts across website
• Regularly updates website content and online assets (Wordpress)
• Works collaboratively and educates project stakeholders, internal clients and team members
• Tracks, reports and analyzes metrics - website, email, social, advertising (includes Google Ads)
• Project manages paid/SEM efforts of our third-party vendor
• Proactively analyzes digital insights and identifies areas for optimization and opportunity
• Executes email communication and manages CRM as we grow that channel

• Embrace Diversity, Equity and Inclusion, by:

Treating everyone with dignity and respect

Opening more doors to opportunities for underrepresented cultures

Growing talent and people

Evaluating and eliminating disparities

Taking action against injustices, bias and racism

Honoring our differences and how to collaborate

Educating staff, patients and the communities we care for

Restoring Hope and Freedom, together

Customer Service Responsibilities

Demonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.

Responsibilities in Quality Improvement

Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.

Essential Job Qualifications

• Bachelor's Degree in marketing, advertising, or related field
• Minimum five years of relevant, innovative and successful experience
• Experience working with Wordpress or similar platforms for website development
• Comfortable with digital writing and ability to adopt the Mary Free Bed voice and tone
• Excellent proofreading skills
• Experience writing, building, testing and sending bulk communications in email marketing platform
• Strong ability to analyze and communicate analytics/insights (website, email, Google Ads, social)
• Excellent grasp of paid advertising: SEM, Google Ads, digital/social
• Comfortable executing social media on Hootsuite or similar social media management platforms
• Ability to prioritize and handle multiple assignments simultaneously
• Highly organized with strong attention to detail
• Critical thinker with track record developing unique digital solutions
• Proven record of working independently and with a team
• Additional skills may include social media marketing, pay per click, conversion optimization and google analytics

Physical Requirements for Essential Job Qualification

Levels:

• None (No specific requirements)
• Occasionally (Less than 1/3)
• Frequently (1/3 to 2/3)
• Majority (More than 2/3)

Remain in a stationary position: None

Traverse or move around work location: None

Use keyboard: None

Operate or use department specific equipment: None

Ascend/Descend equipment or ladder: None

Position self to accomplish the Essential Functions of the role: None

Receive and communicate information and ideas for understanding: None

Transport, position, and/or exert force: None

Up to 10 pounds: _____

Up to 25 pounds: _____

Up to 50 pounds: _____

Up to 75 pounds: _____

More than 100 pounds: _____

Other weight: Up to___ pounds _____

Other: None

Compensation based on experience, starting from $32.05.

The above statements are intended to describe the general nature and level of work being performed by employees in this classification. If you require a reasonable accommodation to perform the essential functions of this position, you must request accommodation in writing, within 182 days after you know or should know of the need for accommodation.

Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic.