Social Media & Community Engagement Specialist

Goodwill Western Missouri and Eastern Kansas
United States, Missouri, Kansas City
Dec 18, 2024
Social Media & Community Engagement Specialist Summary/Objective Reporting to the Director of Marketing and Communications, the Social Media and Community Engagement Specialist is responsible for boosting brand awareness and elevating our digital presence via external communications, social media, public and media relations, and employee engagement and community events. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Execute a results-driven social media strategy based on promotions, a social media calendar across all platforms with a goal of growing audience share, impressions and engagement, including using analytics to drive strategies. Includes: platforms (Facebook, LinkedIn, Instagram, Twitter/X, TikTok), community engagement platforms (Google My Business, Mailchimp), Google AdWords, PPC, email campaigns, digital marketing, and the website. Strategizes, conceptualize, produce, and post digital marketing materials and content across all social media and marketing platforms to best support the agency including Mission stories, retail and donation strategies, fundraising, advertising, community relationships, employee engagement, and brand support. Develop an optimal posting schedule based on traffic and customer engagement metrics. Ensure effective copywriting (social media captions, newsletter content, descriptions of video content, occasional support on talking points) Create and regularly send external communications (retail newsletter, community newsletter, other announcements, etc) to drive engagement and audience growth. Brainstorm and develop ideas for creative marketing and community engagement campaigns. Propose messaging and stories to increase Goodwill's awareness. Assist in keeping MoKanGoodwill.org website, landing pages and local store listings (on Google, Bing, etc.) accurate and up to date. Monitor and respond to reviews and comments on social media and review sites. Facilitate problem-resolution with assistance when needed. Collaborate with internal and external teams to coordinate brand awareness and marketing efforts. Keep up to date on social media trends in fashion, thrifting, and mission-oriented spheres Engage and maintain relationships with local social media influencers and community organizations Cultivates relationships with writers, producers and influencers in the market to generate consumer and media attention for Goodwill's mission, retail promotions and other community engagement activities. Be comfortable and enthusiastic on camera for social media, long form video, and news coverage. Supports development of employee and community newsletters and other email messaging via mass communication systems (MailChimp). Assisting or leading other marketing initiatives by coordinating and assisting with store and community events, retail/marketing events, fundraising events, media appearances, employee engagement, sponsorship opportunities, and supporting various marketing related needs. Engages and liaisons with public relations community members, and local chamber of commerce; represents MoKan GW at events. Responsible for the execution of public relations activities, may include messaging for local media inquiries and executive talking points as needed. Monitor, analyze, and report online performance by reporting across all social media platforms against key metrics, including campaign results, conversion rates, website traffic, and ROI. Make recommendations for improvements. Use agency project management tools to track and manage project timelines and budgets while ensuring the quality of each task and project outcome. Assist in writing, proofreading and photography for various forms of video, digital, and print copy & content. Supports and maintains various content needs for in-store digital displays (Mood Media) and audio voices (phone service, instore audio announcements, video voiceover, etc.) Maintain and enforce brand standards across all social media and marketing platforms. Researches and stays up to date on social media trends. Other duties as assigned. Work Environment This job operates in a professional office environment. The role routinely uses standard office equipment. Physical Demand The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a sedentary role, some filing is required. The employee must have the ability to communicate verbally and apply active listening skills, lift up to 25 pounds, and bend and stand as necessary. Position Type/Expected Hours of Work/Travel This is a full-time position. Work hours are generally Monday through Friday, 8:00 a.m. to 5:00 p.m. however, some flexibility of the schedule is permissible with supervisor approval. Overtime, evenings and weekend work may be occasionally required. Day-time travel within the MoKan Goodwill region is required. Occasional overnight travel is not expected but may be required and limited based on approval. Qualifications The role will be a proven leader with the following: Bachelor's degree in either marketing, advertising, communications, public relations or similar field preferred. One (1) to three (3) years of experience in digital marketing, and social media experience, and a portfolio of successful work preferred. Experience and proficiency professionally creating, posting, and using social media platforms such as Facebook, LinkedIn, Instagram, TikTok, YouTube, Twitter/X, and knowledge of emerging platforms. Basic photography (with a phone), video editing (Canva, withing social media apps, or similar), and graphic design (Canva or similar) skills required. Advanced photography, photo editing, video editing, motion graphics, and/or graphic designs skills with Adobe Creative Suite or comparable software is a bonus. Adept at copywriting. Strong writing and proofreading skills, with an understanding of content strategies. Experience in social media management tools such as Meta Business Suite, HootSuite. Ability to interpret and strategize appropriately based on data from multiple platforms such as Google Analytics, Hootsuite, Meta Business Suite, MailChimp, and reporting from other 3rd party advertising partners. High-level understanding of marketing communications, relationship management, and brand strategy. Communicates professionally and effectively in writing or in person with other team members and members of the public at all times, demonstrating positive customer service and an upbeat team-oriented attitude. Is organized, meets deadlines and has great time-management and follow up skills. Progressive social media strategist; stays on top of the latest channels and trends. Must have and maintain a valid license, good driving record, current automobile insurance with reliable transportation. Ability to occasionally travel within the MoKan Goodwill region. All employees should be instilled with and demonstrate an appreciation of the value entrusted to us by the community through donated goods. AAP/EEO Statement Goodwill of Western Missouri and Eastern Kansas is an equal opportunity employer.