Marketing Communications Specialist

Basic Function: The Marketing Communications Specialist supports the execution of brand and marketing initiatives that strengthen awareness, sales enablement, drive customer engagement, and reinforce company positioning in the marketplace. This role is ideal for an early-career marketer (1-5 years of experience) who thrives on variety and wants to develop expertise across branding, digital marketing, events, and project coordination.

Significant Responsibilities:

1. Performs specific job responsibilities:
   • Brand & Collateral Management
     1. Maintain and update marketing collateral, ensuring materials align with brand guidelines, to provide in a timely and efficient manner.
     2. Coordinates, reviews and aids with the graphic design and production of internal and external communications such as brochures, web copy, newsletters/e-newsletters, presentations, social media and digital content including arranging photo shoots and recommending relevant and key subject matter.
     3. Help manage projects effectively, understands the variables that could impact completion and proactively mitigates such impact in order to meet deadlines.
     4. Helps to plan project tasks, assigns tasks, oversees the work and coordinates departmental/team efforts on projects.
     5. Help manage digital collateral, including webinars, email campaigns, and distributor marketing program activity.
   • Digital Marketing & Communications
     1. Monitors the effective use of lead generation and customer engagement tools, especially HubSpot's successful use for increased customer reach
     2. Effectively implements/continues the use of social media tools
        • Provides support to the Marketing Manager on setting and managing communications calendar;
        • Executes on branding activity as assigned:
        • Social media postings - planning content, developing and posting
        • Monitor & support distributor marketing program activity
        • Supports print collateral: oversees print orders, assists in collateral development and distribution.
        • Supports digital collateral such as webinars, email campaigns.
   • Tradeshow & Event Support
     1. Assists with planning, developing, and coordinating tradeshow plans, exhibit and promotional displays, and special events; serves as part of the team staffing the company booth or exhibit at trade and community fairs.
     2. Collect critical intelligence for Marketing's use to include competitor branding, products, projects; market industry research; general trends in the cable and connectivity industry.
   • Project Management Coordination
     1. Support the Marketing Manager in planning and executing project timelines.
     2. Collaborate with internal teams and external vendors to deliver on-brand marketing assets.
     3. Track progress on deliverables and proactively communicate updates to stakeholders.
2. Promotes OCC's service excellence and quality. Provides excellent service to customers; builds strong relationships and team cohesiveness; focuses on quality and positive solutions; communicates respectfully; demonstrates compassion and understanding in response to customer request/needs.

1. Champions OCC's mission, vision and values (as detailed in our 15 Essential Points of Success); complies with policies and procedures, ethical standards and Code of Conduct.

Job Scope:

• Organizational responsibility: works with outside and inside sales and business development; supports marketing team; administrative functions for marketing and other departments
• Communication: daily communication with all levels of internal employees, vendors, customers
• Confidentiality: High level of confidentiality required regarding corporate initiatives, customer matters and employee issues.
• Financial responsibility: Operate as a fiscally responsible team member by maintaining reasonable expenses; must evaluate the potential returns on investment before requesting purchases. May assist with mail and bank deposits in accordance with policy; assists with tracking invoices against planned budget; commits OCC to expenses responsibly and with appropriate approvals
• Judgment: Use marketing expertise to make effective decisions to promote rather than hinder business success and growth. Conducts all activities in accordance with safety procedures. Utilizes and follows quality policy and operating procedures to insure the quality and consistency of the job being performed
• Compliance: follows company guidelines/policies as appropriate for compliance with Sarbanes -Oxley or other regulatory requirements
• Travel: able to travel for up to one week at a time, as needed throughout the year (up-to 25-30%) (Tradeshows/Customer Engagement Events)

Minimum Qualifications Required:

Education: Bachelor's degree in journalism, advertising, communications or related field.

Experience: Three years marketing, advertising, public relations or publishing experience including prior experience with or aptitude for technical product writing/copywriting.

Licensure, Certification and/or Registration: None

Other Minimum Qualifications: Superior presentation and analytical skills. Effective interpersonal, communication and teamwork skills; must be able to successfully meet rapid and/or conflicting deadlines.

Essential Skills, Abilities & Knowledge:

• Ability to plan, layout, and execute complex work programs, functions and operations.
• Excellent oral, written and interpersonal communication skills required with the demonstrated ability to express oneself clearly and concisely.
• Ability to work in a team environment and maintain collaborative relationships with coworkers.
• Results-oriented approach with a "can-do" attitude and a passion for the details and continuous improvement.
• Able to multi-task and prioritize to meet deadlines.
• Superior work ethic and commitment to customer satisfaction - both internal and external.

Working Conditions: Normal work responsibilities call for nominal levels of physically demanding efforts characterized by walking and standing some of the day and lifting up to 50 pounds. This job requires sight sufficient for completing responsibilities, finger dexterity for extended computer use and keyboarding and hearing sufficient for direct contact with other employees, management, customers and vendors. Reasonable accommodation may be made to enable individuals with a disability to perform the essential functions.

Note: This job description is only meant to be a representative summary of the major responsibilities and accountabilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.